June 1964

Soule News VOLUME 2 NUMBER 5 JUNE, 1964

Portland . . . ## Third Oldest Soule Office!

by Dolores Bedgood Associate Editor, Portland

Soule moved into the Oregon market in 1929 when we built an office and warehouse in Portland. Our shiny new office was built in 1958 at the time T. O. Carroll was District Manager at Portland.

The new office was constructed using many Soule products, such as reinforcing steel bars, steel form pans, aluminum window wall, metal lath and stud and Mosaic panels.

District Manager Dick Lewis, formerly District Manager at Phoenix, asked me to be sure to point out the marvelous longevity record of the Portland employees. Out of a total of 24 salaried employees, 15 of us have at least 10 years of continuous service with the company. Anyone care to challenge this collective record, percentage-wise?

During World War II Portland was active in manufacturing YCK-Bomb barges and later in doing subcontracting work for the Hyster Corporation by making parts for fork lifts.

The Portland plant now fabricates reinforcing steel products and warehouses metal lath and accessories. Some of the men responsible for the operation are engineering supervisor Fred Webster, shop superintendent Jay Morris, regional field superintendent Jerry Patchin and credit and collection manager Ray Reisner. Some of our folks are pictured here and on page 3.

A few of the bigger Soule jobs in this area are the Lloyd Shopping Center, the largest concrete shopping center in the world; Hanford Atomic Energy Center at Hanford, Wash.; the Interstate Bridge between Portland and Vancouver, and the Portland International Airport Terminal.

We in Portland are not only loyal Soule workers; we are also enthusiastic boosters for the "City of Roses." Portland is just an hour's drive from skiing at Mt. Hood and Timberline Lodge, and it is close to the ocean surf and fishing on the mighty Columbia River.

Come up and see us sometime!

Photo: District Manager Dick Lewis must be receiving some pretty good news. Maybe the price of cigars is going down in Portland.

Photo: Although Andy Mayer is not quite able to challenge San Francisco's Roy Fisher (February issue of "Soule News") for the most-years-at-Soule title, he certainly deserves a most honorable mention. The veteran machine operator has been with the company in Portland for 34 years. He is looking forward to many more!

From the President

Your Job IS Important

At one time or another many persons have the feeling that their jobs and the contributions they are making to their company are not really important or necessary. It doesn't take long for this attitude to cause a serious morale problem.

So let me offer this sincere thought for June: Your job is necessary or it simply would not exist. And a necessary job must be done well. In order for your job to be done well and to be rewarding, you must have a goal to achieve.

By thinking of your job in terms of accomplishment, your job can bring new inner satisfaction and renewed awareness of the contribution each one of us makes to the general task at hand. The process, moreover, is self-perpetuating, because, by doing a better job we in turn will receive more satisfaction.

This satisfaction of accomplishment will be rewarded by success — for you and for your company.

Edward Lee Soule, Jr. *Edward Lee Soule Jr.*

Soule News Published monthly by the Soule Steel Co. Howard Soule, Editor Associate Editors Andree George Salt Lake Frank Kleman Dominguez Esther Longnecker San Diego Jo Davis Fresno Sally Kelsay San Francisco Don Garner Los Angeles Mike Mickel San Francisco Rod Newton Phoenix Dee Henderson Seattle Dolores Bedgood Portland

Here's how we ## Tell it to the Trade

Soulé tries in many ways to bring its name and accomplishments to the attention of the right people. One way is through the trade magazine "Metal Lath News" which reaches nearly all architects in the country and many other key construction people.

The magazine is one project of the Metal Lath Association, whose principal objective is to promote the use of metal lath and accessories in the construction industry. Soulé has been a member for four years and Scott Anderson, general manager of the Commodity Products Division, is on the association's board of directors.

He is also a member of the promotional committee which oversees all advertising and public relations efforts of the organization. Scott attends two meetings a year, representing Soulé on the MLA — the annual business meeting and a quarterly sec-

tional meeting. The west coast quarterly meeting will be held in San Francisco next January.

Soulé's participation in the Seattle Space Needle has been featured in "Metal Lath News" in addition to the Los Angeles Airport project and our work on the St. Joseph Monastery near San Jose.

The MLA maintains a staff in Cleveland, Ohio, headed by Richard N. Parker, managing director.

Promotional activities of the MLA are backed up by technical information and materials and systems testing to assure the confidence of U. S. architects and builders in the integrity of MLA member firms.

Another important aspect of the MLA's work involves cooperation with other associations in related fields, labor unions, code authorities, building councils and a variety of construction groups.

People in the News . . .

Bridie Cross has signed on in Los Angeles as Industrial Nurse. "Bea" hails from Ireland. She received her degree from Queen of Angels Hospital in Los Angeles . . . Another new face in Los Angeles is Clyde Larsen, 37-year-old tabulating supervisor and father of two children. . . . In the Steel Structures Division Jerry Mullen has been transferred from Los Angeles to the central district as a dealer representative, coast territory, headquartered in San Francisco. . . . Milt Kelley replaces Jerry, going from San Francisco to Los Angeles. . . . V. E. "Ed" Keller is now regional engineering supervisor for the southwest region. . . . Another promotion goes to Ken Gilpen, now assistant to Ed.

Executive Secretary

*Photo: Ranche*

Mae Ranche has been named Executive Secretary to President Lee Soule. She joined Soulé in March after 13 years with the Foster & Kleiser Company. Mae is married to Delvin R. Ranche, West Coast Industrial Traffic Manager for Standard Brands, Inc., has two daughters, 22 and 16, a stepson 30 and a stepdaughter, 24.

Wilkerson Retires

*Photo: Soulé and Wilkerson*

Robert Wilkerson recently was congratulated by Stanley Soule and presented with a letter from President Edward Lee Soule, Jr., upon his retirement after 34 years with the company.

He joined Soulé in 1930 when the company acquired the old L. W. Bradfield Company of Los Angeles, manufacturers of steel windows and folding doors. Working at various jobs in Los Angeles, Wilkerson was promoted to superintendent on building and windows shortly after the end of World War II.

From 1952 until 1963 he was superintendent of the Window Department and in his final year with Soulé he was a foreman in the Architectural Products Division.

The Wilkersons have one married son in Phoenix, Arizona.

World-Wide Distribution for Soulé-Kaiser Buildings

Soulé Steel Company and Kaiser Aluminum International are combining forces for the world-wide marketing of a new low-cost all-aluminum Panel-Built home, suitable to tropical, desert or arctic climates.

Developed and engineered by Kaiser, the Panel-Built homes—representing an entirely new concept in volume housing—will be marketed by Soulé under exclusive overseas distribution rights, according to Walt Neverovich, manager of the Foreign Trade Department of the Steel Structures Division.

The structure is both economical and durable and is based on a modular construction system featuring a standard unit design which can be varied by adding rooms, using insulations, or by interior finishing, adapted to regional tastes.

... more Portland People

Photo: Shop superintendent Jay Morris joins, left to right: Merle Owen, Frances Ansnes and John Viale, for this portrait from the Soulé Portland family album.

Photo: Office Manager Ray Reisner doesn't seem to mind being outnumbered by the ladies. They are, left to right: Peggy Alexander, Doris Bowman, Alice Glennon.

Photo: Charlie Smith and Foreman Whitey Christianson contemplate the reinforcing job at new Portland apartment building.

Photo: Salesman Sol Clark and Engineering Supervisor Fred Webster relaxing in the handsome Portland office.

Photo: Getting General Field Superintendent Jerry Patchin to stand still long enough for a picture wasn't easy.

The Los Angeles Softball Team . . .

is aiming for first place in the Torrance Industrial League. Made up of employees from the Dominguez mill and fabricating plants, the team captured second-place honors last year. Left to right, bottom row: Tony Ordaz, Andy Anderson, Ed Hoover, Joe Mendoza, Jimmy Madden, manager Ruben Ordaz. Top row: Jim Peek, Jim Carter, Richard Gasset, Art Valencia, Bob Scott, Bill Dyess, Rudy Johnson and Alex Patterson. The photographer was on the team until he cut off half of the manager in this shot.

SAFETY SCOREBOARD (10-1-63 thru 4-30-64)

| PLANT STANDINGS | Doctor Cases Last Month | Doctor Cases To Date | Lost Time Cases Last Month | Lost Time Cases To Date | | :--- | :--- | :--- | :--- | :--- | | San Francisco | 7 | 43 | 2 | 11 | | L.A. Plant | 5 | 29 | 0 | 2 | | L.A. Rebar | 2 | 54 | 0 | 4 | | L.A. Mill | 7 | 58 | 0 | 5 | | Phoenix | 0 | 3 | 0 | 0 | | Seattle | 0 | 1 | 0 | 0 | | San Diego | 0 | 0 | 0 | 0 | | Fresno | 1 | 1 | 1 | 1 | | Portland | 0 | 8 | 0 | 7 |

FIELD STANDINGS

| | Doctor Cases Last Month | Doctor Cases To Date | Lost Time Cases Last Month | Lost Time Cases To Date | | :--- | :--- | :--- | :--- | :--- | | No. California | 6 | 36 | 2 | 13 | | So. California | 17 | 114 | 4 | 18 | | Phoenix | 0 | 9 | 0 | 1 | | Seattle | 0 | 3 | 0 | 1 | | Portland | 0 | 1 | 0 | 3 |

New Dealers

Soulé News takes great pleasure in announcing the following new Steel Structures Division dealers: Gerald F. Brame, Inc., Costa Mesa, California Fox Company, Palmdale, California Ryan Development Co., Ukiah, California Petrehn & Purdy, Central Point, Oregon Thrall Construction Co., Reno, Nevada

Photo: Les Ryan of Ryan Development Co.

Soulé Driver ### Wins First Place Award

Luther "Luke" Burns, Truck Driver in the Los Angeles shipping department, won first place honors in the Heavy-Semi Class of the annual Truck Roadeo sponsored by the California Trucking Association. Competing in the same class were 38 other professional drivers from various firms in the Los Angeles area. This event, which was held in South San Gabriel on May 3, was one of three conducted throughout the state. It consisted of six classes with six obstacles in each class. In order to qualify as a contestant the driver had to be accident-free at least a year prior to the contest. "Luke", who has been driving trucks for almost 20 years, is 34 years old, married and is buying his home in Whittier.

Photo: Burns

SEAT BELTS by Mike Mickel, Safety Editor

Modern design and engineering continue to make our environment safer for us—they make better and safer cars now than they did twenty years ago, for example. There is still a long way to go before cars are 100% safe under all conditions, including wrecks, but one big step forward was providing seat belts. They work on the theory that if you tie the contents down, shaking the package won't do quite so much damage. The idea seems reasonable and practical, and the statistics on wrecks and injuries prove the point. The company is installing seat belts in all company vehicles, to provide as much protection as possible. All employees are requested to use these belts, because that well-known slogan makes a lot of sense, namely: "Don't be caught DEAD sitting on your seat belt!" P. S. If you think safety seat belts make sense, why not equip your family car?

He has been employed by Soulé since August of 1960. Being a winner in this event qualified Luke to participate in the State Championship Roadeo held in Oakland. Congratulations Luke!