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VOLUME 5 NUMBER 1 Soule News WINTER-SPRING ISSUE MARCH 1967
1966 WAS A YEAR OF PROGRESS
1966 was our 55th year in business and one of accomplishment because of your interest and dedication to the Company.
But 1966 should be measured in terms of expanding opportunities, and of new vitality throughout the divisions. In brief, these are some of the encouraging signs that 1966 will be recorded not only as a year of achievement, but as a springboard for the years ahead:
* new offices and outlets established in major growth areas * increased plant capacity through modernization and expansion * an increase of "big name" contract awards * successful development and marketing of new products and growth of international work
The success of our Company is dependent on the men and women who comprise it, and we wish to extend our sincere appreciation for your contribution in 1966.
Our Board of Directors was strengthened with the addition of Ian S. Wishart and Craig C. Carpenter. Mr. Wishart is a partner in the San Francisco management consultant firm of Strong, Wishart & Associates, Inc. Our own Craig Carpenter retains his position as General Manager of the Reinforcing Division, and has also been elected a vice-president of Soule.
Reinforcing flexes its muscles
In the fastest growing market in California — Orange County — the Reinforcing Division took an important step to provide better customer service with the opening of a new office in Santa Ana. Bill Lucas, formerly of our Fresno office, became Santa Ana Plant Manager, reporting to Darrell Runyon, Operations Manager, Los Angeles.
The Company also has under construction a new Soule Steel Building to cover the reinforcing fabricating facilities at Salt Lake City. When complete, this building will enable us to do a better fabricating job during extreme weather periods.
We also obtained facilities in Newark, California, to store our steel forms and wooden shoring — gaining more storage area at the San Francisco Plant and Yard.
Some of the major reinforcing steel jobs in 1966 were: The Basic Science Facilities, La Jolla, California; 2 projects in Alameda County and 1 in San Francisco for BART (Bay Area Rapid Transit District); Stadium Freeway, Portland, Oregon; Spokane Interchange in Seattle, Washington; Glen-
Photo: New Warehouse insignia and sign now plainly shows Soule Steel Co. from the street.
dale High School, Glendale, California; new $30 million San Diego Stadium, San Diego, California; and the Glendora Tunnel in Los Angeles to carry Northern California water in this area.
Steel Structures on the Move
The Company's Steel Structures Division has continued to follow its policy of expanding its franchised Dealer-Erector network throughout the Western States. Seven new dealers were franchised in 1966, and seven additional were in process at year's end.
International Sales have also grown to major proportions. Soule is currently selling metal buildings through a military procurement program for use on United States military bases throughout Europe. Large jobs were also sold in Asia, including General Westmoreland's Vietnam headquarters complex.
Some of the Division's major domestic jobs in 1966 were: Pittsburgh Plate Glass, Fresno; Modulux, Fremont; Kaiser Aluminum, Oxnard; and San Valle Tile, Corona.
Architectural Products Keeps on Growing
In 1966, the Architectural Products Division sold one of the largest jobs in its history: the Avenue of the Stars at Century City near Los Angeles. The contractor is Tishman Construction Company, and the owner Alcoa.
Other major jobs are the 27-story First Savings & Loan Building in San Francisco; Pacific Telephone Building, San Francisco; Federal Office Building, Los Angeles; Marin Hall of Justice, San Rafael; Houston Natural Gas, Houston, Texas; and the Fort Wayne National Bank, Fort Wayne, Indiana. And we entered 1967 with the largest backlog of signed contracts in our history.
The Division, already well-established with a network of distributors covering the Western States, launched a program of expansion to include new dealers in New York, Philadelphia and the South. Some of these distributors are Dyke Paint & Glass, Little Rock, Arkansas; Products & Supply, Harrison, New York; McKeon Metal, Philadelphia, Pennsylvania.
The growing strength of the Division is underscored by two moves designed to increase operating capacity. The San Francisco Plant has been placed under the Division, and the color anodizer will be doubled in size early in the year.
Commodity Products Sells the Big Ones
The Commodity Products Division supplied materials on the following major jobs in 1966: Wells Fargo Building, San Francisco; Fox Plaza Building, San Francisco; Boeing Aircraft, Seattle; Sun Valley Shopping Center, Concord, California; Mills Square, San Mateo, California; Bel Arbor Apartments, Belmont, California; Long Beach Freeway and North American Space and Information Center, Seal Beach, California. The Division's products are staples in the construction field: metal lath and accessories, drywall, expanded metal and residential windows.
Special Products Opens a Market
The Special Products Division began marketing our fence posts two years ago—and we can now report a growth in sales volume that makes us a significant factor in the business.
New Products Meet New Opportunities
New products and processes were intro- (Continued on page 2)
Photo: Re-sheeting parts of Bays No. 3 and 4, S.F. Warehouse, with colored high-rib sheets, by Steel Structures Division erection crews.
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SOULÉ IS RUNNING AT RIVERSIDE
International racing drivers say that the two new Soulé latest phase buildings at the Riverside International Raceway are the finest facilities they have seen anywhere in the world.
Les Richter, Raceways president and former University of California All-American and L.A. Rams football player has said on more than one occasion, "we like everything about these Soulé buildings — the speed and ease of construction, the solid quality, and the low price. We'll give Soulé the checkered flag any time!"
The two all-steel garages are each 60 x 140 feet and each contains seven 20-foot work bays, with each bay accommodating two race cars for a total of 42.
Both garages have permanent tenants occupying the office and storage area located at the front of each building — one by Goodyear Tire and Rubber Co. and the other by Firestone. Each new tenant has a work-storage area adjoining the office, where race cars will be serviced during major Raceway events, and where the tire companies plan to test tires during other parts of the year.
In the portion of the garages where the mechanics work on the cars, steel-topped work benches run down the center of each building, and provisions have been made for modern lighting, heating and cooling.
The rear portion of one of the buildings has been designed as a drivers' type lounge and meeting area and contains showers, lockers and gymnasium-type facilities.
As Les Richter put it, "The $200,000 projects add an entirely new concept to the Raceway's pit and paddock area. In addition to providing permanent garage facilities, this latest Soulé construction has added a touch of beauty to Riverside."
Photo: CLOSE-UP of the Soulé 6,000 ton Reinforcing Job done on the San Diego Stadium, to be finished in 1967. General Contractor is Robertson-Larsen-Donovan; architect, Frank L. Hope & Assoc.
Photo: Two new Soulé buildings enhance the infield area of Riverside International Raceway. Both buildings are Soulé Mainstreeters.
(Continued from page 1) duced in 1966 to fill growing needs.
Throughout our divisions, Alcoa's Duranodic 300 anodizing process and their Gold-Dye process are now being used at our anodizing facilities in San Francisco.
The Architectural Products Division introduced its new extruded aluminum door frame in 1966. Unlike conventional types, this new door can be put in place after all partition work in a building is complete. A particular feature is that it can be anodized by us to any desired color.
The Steel Structures Division introduced to the domestic market its Temp-Con insulated panel. Constructed of two facings of steel with a layer of polyurethane sandwiched between them, the Temp-Con panel is only two inches thick, yet has the insulating value of a five-to-fifteen foot wall of concrete or brick.
The Commodity Products Division introduced its new structural framing components in 1966 to further extend its metal lath line.
The future looks bright for Soulé. Our plans call for expansion of all our facilities and products. The market is growing rapidly, and we are growing to meet it. We rely on the support of every Soulé employee to achieve this growth. Our "family" of employees, like our family of divisions, works best when we work together.
L. A. Office Pool
The first Soulé Billiards Tournament ended recently with Maureen Makieve winning First Place Trophy for the ladies, Bill Kuhn for the men. A cue stick was also presented to Bill.
Marjorie Moeller and Peggy Preszler came in second and third place respectively, for the ladies, Gene Springer and Daryl Gaertner for the men.
The team presented a trophy, inscribed with first place winners' names, to Soulé Steel Co. for display in the Company trophy cabinet.
MEMBERS of the L. A. Billiards Team here are: Front row, left to right, U. Franke, P. Preszler, W. Kuhn, M. Makieve, M. Moeller, V. Blaze; middle row J. Parkbill, G. Springer, K. Posey, H. Higgins, J. Johnson; back row, D. Gaertner, R. Carmichael; missing, M. Mattson and R. Moeller.
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NAMES IN THE NEWS
WISHART NAMED NEW DIRECTOR Ian S. Wishart was elected a member of the Board of Directors of Soulé Steel Company in December 1966.
Mr. Wishart is a partner of Strong, Wishart & Associates, Inc., a San Francisco management consulting firm. Formerly with McKinsey & Co., Inc. and Foremost Dairies, Inc. He is also vice-president of the California Industrial Relations Council and a director of Harper, Robinson & Co., Inc.
Our new Director lives with his wife and three children in Lafayette, California.
BILL SHIPP IS AUDIT MANAGER William W. (Bill) Shipp was named Audit Manager for Soulé Steel Company in November 1966. He headquarters at the San Francisco home office.
Before joining Soulé, Mr. Shipp served as Chief Accountant for Westland Life Insurance Company and has been in the field of accounting and auditing for 14 years.
Our new Audit Manager is a member of the San Francisco Chapter of the California State Society of Certified Public Accountants and the American Institute of CPA's.
ADMINISTRATIVE Edward H. Thompson has been appointed Labor Relations Manager-Los Angeles, and reports to Ralph E. Shulenberger, Director of Labor Relations.
George Chapman has been appointed Assistant to the General Credit Manager, Wilson Ringer. He will headquarter at San Francisco.
Architectural Products Division — Promotions Hans Kirchner to Industrial Engineering Supervisor.
Bryce R. (Bob) Bannatyne to General Estimating Manager for the entire Division.
Reinforcing Division — Promotions William (Bill) Lucas to Plant Manager of the new Reinforcing Facilities in Santa Ana.
Jackie (Bill) Green to Chief Estimator-Steelforms and Framing.
Carlos Velez to Superintendent of the S.F. Reinforcing Steel Fabricating Shop.
Lou Richer to the newly created position of Assistant to the Operations Manager—L.A.
Steel Structure Division Promotions & Appointments Lee Elmburg to Assistant Division Manager.
A. E. Hotard to Manager, Sales Promotion. He reports to the Division General Manager.
Jim Casteleyn to Assistant Manager, International Sales.
Stan Fries to the newly created position of Operations Assistant.
Luis Cisneros to General Foreman of the L.A. Plant. All production foreman at this Plant report to him.
M. (Chris) Christensen to Production Foreman at the L.A. Plant.
John Bialik to Chief Estimator, S.F.
Jim Lynn to Manager, Product Development, will headquarter at S.F.
Dale Lay to District Manager, Southwest Dealer Sales.
John Kaskavalciyan to Chief Design Engineer.
Eugene (Gene) Fuller to Administrative Engineer.
Ed Keller to Manager—L.A. Engineering.
Richard E. Slagle as a Time-Study Engineer in the Industrial Engineering Department at L.A.
Hollis Palmer to Scheduler at the L.A. Plant.
Al Zickler to Coordinator, International Sales.
Steve Skromeda to Sales Representative for the Southwest Area.
Howard de Nike as new Dealer Representative out of Sacramento for the Valley Territory, Central District.
Eugene (Larry) Vick is now handling Central District, Rocky Mountain Territory, out of Provo, Utah.
Wilbur Johnson is new Dealer Representative for Coastal Territory, Central Area, out of San Francisco.
CARPENTER ELECTED SOULÉ VICE PRESIDENT Craig C. Carpenter has been elected Vice President and member of the Board of Directors.
Carpenter was formerly General Manager of the Soulé Reinforcing Steel Division, a position he has held for five years. Previous to that he served as Assistant General Sales Manager and Manager of the Soulé Washington, D. C. office. He started with Soulé as a salesman, 16 years ago. He continues as head of the Reinforcing Steel Division with headquarters in the San Francisco home office.
*Photo: SMILING WINNERS AND TROPHIES Winners of the San Francisco Golf Club Fall Tournament proudly show off their trophies. Left to right: Sam Cluney, Cutting and Preparation Department; Jack Soto, Truck Driver, and Ken Thomas, Messenger-Clerk.*
*Photo: MORE ROOM AT SAN FRANCISCO Cleaning the former Pan Yard at the San Francisco Plant so trucks will have a second entrance to the San Francisco Plant and Yard are, left to right, H. F. Racle, Bruno Hamann and Louie Alana.*
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Soule News
Published quarterly by the Soule Steel Co.
Howard S. Soule, Editor-in-Chief
Associate Editors
Mike Mickel San Francisco
Ron Bean Los Angeles
Kathy Thomas Seattle
Furman Davis Phoenix
Dolores Bedgood Portland
Jo Davis Fresno
Toni Goulding Salt Lake
John Rogachenko Dominquez
Photo: FUTURE INDUSTRIALISTS AT S.F. Some of the young high school men in Explorer Group #159, sponsored by Soule, pose at the Christmas party given for them by Soule at the S.F. Cafeteria. With them are their Assistant Post Advisor Harry Duff (center front), an instructor at Balboa High School, and (back row, far right—left to right) Ian Ferguson, Soule Personnel Director, and Charles (Chuck) Mekeel, Post Advisor, Intermediate Detailer with the Steel Structure Division, Product Development Dept. of Soule.
Photo: THEY MOVED TO A NEW S.F. AREA. Their old working area having been cleared out for other uses, field men pose in front of their new Soule facilities at the S.F. Plant. They are, left to right, Hurley Lambert, Field Supervisor (Central) Steel Structure Division, and Fred McGhee, Field Superintendent (Central) Architectural Products Division, with their co-workers, Carl Lewis, Randy Dozbier, Dave Warkentin, Tim Dozbier, Don Mecchi, and Leon "Bud" Ockenfels.
Photo: SANTA CLAUS MAKES AN APPEARANCE AT L.A. Young Paik played Santa Claus at the Los Angeles Women's Office Party in 1966 and got the following to pose with him: Back row, left to right, Cherryl Paine, Beverly Schblindwein, Jan Regueiro, Maureen Makieve, Bev Boes, Sue Hollingsworth, Joan Haynes. Myrna Stolt. Middle row, left to right, May Taylor, Aylene Taylor, Marcia Mattson. Mary Denton, Margie Moeller, Jan Vertregt. Marilyn Baima. Front row, Peggy Preszler, Ann Gillanders, Santa Claus, Sheila McFarland, Alice Fultz, Carol Ebdrup.
Photo: CHRISTMAS PARTY CHEERS SOULÉ LADIES AT S.F. Gathered around Lee Soule, President, rear row, left to right, Ruth Chock, Barbara Butterbaugh, Mona Warren, Betty Ramirez, Arlene Duarte, Mae Rancho. Nikki Welchko, Margaret Ballestrazze, Michele Dunbar. Lucille Rickett, Barbara Unkeles. Laurel Wheeler, Nadine Ilsley, Janice Hubes; middle row, Elfie Baker, Lila O'Neal, Marie Naylor, Ingrid Heigis, Tina Townsend, Norma Modglin, Sarah Beckerman; front row, Maria Zarlsky, Dora Sanabria, Betty West, Arlene Gray, Uldene Niederhaus, Mildred Miller.
Photo: HELPING THE NEEDY AT CHRISTMAS. Los Angeles Christmas Fund Needy-Family Committee members are shown with some of the groceries, gifts and clothing given to three needy families in the L.A. area at Christmas. Left to right: Walt Brunson, Margie Moeller, Peggy Preszler, Ed Hoover, not shown, the Dominguez Committee included Janet Bremer, John Hobin and Andy Anderson.
Photo: PARTY FOR NEW MOTHER-TO-BE AT NEW LOUNGE. The new Women's Lounge at the San Francisco Office was the scene early in January for a Baby Shower for Michele Dunbar of the S.F. Personnel Department. Waiting for a piece of the cake Michele is cutting are left to right, Janice Hubes, Mike Carnevale, Ray Michael, Ruth Chock, and Ed Eschenauer. (It's a girl; arrived Feb. 7)