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SOULÉ NEWS
june 1968 summer issue volume 6 number 2
WHAT'S IN A NAME? EXPANDING PRODUCT LINES FOR RENAMED DIVISION
*Photo: PRODUCT SYMBOL — This unique design is used to identify and advertise Soulé Steel Fence Posts; one of a growing number of "Steel Mill" products from Soulé's Steel Mill Products Division; below — Soulé Steel Fence Posts, ready for shipment from the Los Angeles Plant (note white tips); lower right — fork lift driver Jim Bergman loads a shipment aboard Los Angeles driver Jim Madden's truck.*
Soulé's youngest division—Special Products—now has a new name: the **Steel Mill Products Division**.
Special Products became a separate division in 1964, but actually came into operation in 1962. Today, as a full-fledged member of the Soulé family of divisions, it has a name which accurately reflects its marketing patterns.
Under its General Manager, George Ford (see Names In the News for another new position for George Ford), the Steel Mill Products Division manufactures and sells throughout the West studded "T" fence posts and an expanding line of "Merchant Mill Products"— such as hot rolled flats, strips, angles, squares, channels and diagonals. These merchant products are and will continue to be sold to major steel service centers in the West.
In addition, the division will soon manufacture and sell washers and end assemblies used to anchor freeway guard rails.
In this issue we would like to acquaint you with one of its product lines—namely studded "T" fence posts. The fence post derives its name from the "T" shape of a cross-section of the posts (see insert). The stud is derived from the hump that is rolled on to the post section at the mill.
At the Wilmington Avenue plant the final fabrication of the posts is made. The posts are cut to size. Spade plates are applied to the posts, the posts are painted and the finish baked on to make the posts resistant to weather. They are then bundled for shipment throughout the West.
Soulé steel fence posts are painted either red or green and have a white tip at the top. The spade plate is applied to the post so that when the post is in the ground, it will be kept firm and steady. The post is driven into the ground using a special post driver. Barbed wire clips to the posts with galvanized clips. The clips help prevent livestock from loosening the wire.
*Continued on Page 4*
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NAMES IN THE NEWS
HONOR FOR SOULÉ'S DON WATKINS NOTED
Soulé Controller Don Watkins is the new president of the Oakland-East Bay Chapter of the National Association of Accountants for 1968-1969.
Don's chapter of the N.A.A. has 325 members from over 200 different companies in the Oakland-East Bay area of the San Francisco Bay Region.
The national accountants' group is the largest professional organization for finance men in the nation, with over 66,000 members and 220 chapters. Educational courses for members and journals in the field of management accounting are two activities of the organization.
Don attended the National Conference in New Orleans in June—congratulations, Don—Soulé Steel is honored to have one of its employees as an officer in this important organization!
Photo: SALUTE FOR CLIFF MAYO, FRED TRANKLE — Soulé Steel-men salute both Cliff Mayo and Fred Trankle at a retirement luncheon in March. Cliff was Traffic Manager in Los Angeles, Fred maintenance leadman and one of Soulé's senior employees with 44½ years with the company. At the head table are Paul O'Brien, Jack Dressen, Fred, Lee Soulé, Cliff and Bill Tedford. Back table — Bill Dellenbeck, Dick Carmichael, Craig Carpenter, Darrel Runyan, E. B. "Mac" McClure (retired), and Bud Williamson. Front table — Lew Howell, John Stockwell, Don Lee, Bob Wilkerson (retired), Keith Dundas (retired), Homer Anderson (retired), Byron Berg, Bob Liley, Bud Ordlock, Warren Grundfor and Dick Lindsey (retired).
Photo: IKE SKETCHES RETIRING SOULÉ EMPLOYEES — Idilio Gonzales, senior detailer in the Soulé Buildings Division, Los Angeles, did these sketches of Fred Trankle (right) and Cliff Mayo (above) especially for Soulé News. Watch for more of Ike's artistry with the pen in future issues.
IN MEMORIAM
Edward G. Irwin, chief estimator in Los Angeles at his retirement in 1954, passed away on March 14th this year. He was 76. Ed started with Soulé Steel as a sash salesman in 1933.
George Ford, Vice President of Soulé, has been named general manager of the company's Soulé Buildings Division, Lee Soulé has announced.
Ford will continue to hold the position of Vice-President — Purchasing and the post of general manager of the Steel Mill Products Division.
George Ford has been with Soulé for 22 years. He lives in Menlo Park, California with his wife, daughter and two sons.
Ralph Garcia, of Soulé Steel's San Francisco Accounting Department, moves up to the job of Internal Auditor for Soulé. A graduate of San Francisco State College, Ralph was assigned to both cost and general accounting during his five years with the San Francisco Department; and assisted in the preparation of the company's annual budget. His new position will see him taking on the added duties of company-wide auditing.
Clifton Mayo retires as Traffic Supervisor, Los Angeles after 39 years with the company. Cliff started May 19, 1929 as a plant employee in Los Angeles; was promoted to yard foreman in 1935 and moved up to Traffic Manager in 1948. Cliff just returned from a month-long visit with his daughter and five grandchildren in Virginia; now plans to "take life easy" by . . . remodeling his house, painting and additional "easy" household chores!
Los Angeles lost both the company's senior employee and one of the best crane operators around with the March retirement of Fred Trankle, L. A. Maintenance Leadman. Fred joined Soulé Steel on October 20, 1923, starting in Torrance, where he was the guy with the "easy touch" who could "spot" items exactly where he wanted with the crane. Became maintenance man in 1946; transferring that year to the L. A. plant. Fred plans to pursue his work with his church youth organizations (including camping and boys' baseball groups) and also his hobby—a "gadgeteer," especially with electricity.
Steve Overbaugh is now Soulé Buildings sales engineer for Santa Clara and Santa Cruz counties, in a transfer from Los Angeles. Steve, who received his engineering education at the University of Texas, is now living at 48 Washington Street in Santa Clara.
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L. A. THEFTS TROPHY: S. F. STEALS SHOW !!
Los Angeles "stole" the trophy—San Francisco stole the show.
That's the summary going around Soulé Steel of the Soulé Golf Tournament May 3, 4, and 5 in Fresno.
The San Francisco vs. Los Angeles battle on the links saw L. A. defeating Soulé San Francisco men, 15-10.
However, "The Golfer's Follies of 1968," a show of shows presented by San Francisco at the Hacienda Inn event was another story; featuring talent termed top-rate by all attending.
On the golf course it was George Von Arx with low gross—and 81; Bob Castill with low net, 68. Other winners were Ken Hoffhous, Chuck McKeel, Jack Soto, John Herzog, Jim Bedford, Jerry Odegaard, Ken Thomas, John Bellina and Mike Tompkinson.
Birdie winners were Hans Muhleman, Charlie Weeks, Steve Murray, George Von Arx and Bruce Tuck.
As for the "Golfer's Follies of 1968" here was a show—"The Birdies" (A Real Cool Group) and "The Warbling Eagle" (John Bellina).
*Photo: THERE GOES THE TROPHY — It was off to Los Angeles for the trophy; here Mike Carnevale and Gary Phillips, presidents of the S. F. and L. A. golf clubs, respectively, discuss the matter.*
REBAR DINNER
You've heard about dinner out being followed by a night on the town—but how about dinner out followed by a tour of a steel mill?
A tour of the Long Beach mill was the feature attraction April 5 at a dinner sponsored by the Los Angeles Rebar Division.
Approximately 75 Rebar Division employees took the opportunity to see how the product they sell is manufactured at the Long Beach plant. The tour, by Frank Bowman, included a demonstration of tapping the furnace, and the continuous casting and rolling of a fresh run on a new set of rolls on the rolling mill.
Next stop for the Rebar employees was the Fabrication Shop where Darrell Runyan and Morris Lamar (Rebar Shop Supt. at Dominguez) demonstrated the new electronic benders and multiple cut and bend equipment used by their division.
Earlier, at the dinner at the King's Restaurant in South Gate, members of the Rebar Division, gained a picture of the company's total operations and the position Soulé holds in the industry from Soulé executive Vice-President Stanley Soulé.
In addition to Mr. Soulé, special guests at the dinner included C. (Bud) Williamson, Vice-President — Steel Mill Operations; W. A. Tedford, Vice-President L. A.; Frank Bowman, Steel Mill Plant Manager and Darrell Runyan, operations manager of the division at Los Angeles, and their respective wives.
*Photo: GOLFER'S FOLLIES AUDIENCE — (left to right) Watching the show that evening were Carlos Velez (S. F. plant), Mike Carnevale (S. F. plant), "Al" Parret (Fresno), his wife Dorris; Goldie Gomez and husband Ernie, of Fresno; Mrs. Paul O'Brien, Paul himself, Mr. and Mrs. George Mattos, Bruce Tuck (all of S.F.) and guests Bernie Governale and Gary Phillips.*
*Photo: FOLLIES GUITARIST — Carlos Velez was, of course, the man who made magic sounds with the guitar at the Fresno show.*
*Photo: GOLFERS' FOLLIES QUARTETTE: "The Birdies" billed as a "real cool group" at the follies in Fresno were George Mattos, Ralph Garcia, Gil Garcia and Mike Murray.*
*Photo: REBAR DIVISION GUESTS LEAVING FOR TOUR — Preparing to leave for a tour of the Long Beach mill following a dinner sponsored by the Rebar Division are (left to right) Mr. and Mrs. John Gilanders, Bill Wisebart, Mr. and Mrs. Jerry Silva, Jack Simonson, and Mr. and Mrs. Frank Bowman.*
*Photo: ON THE FIELD OF BATTLE — Mike Carnevale, Leo Garcia, Wayne Broadway and Otis Williams prepare to tee off in Fresno.*
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STEEL MILL ## Products Division
*Continued from Page 1*
Soulé makes or supplies other accessories for the posts, such as punched angle posts, corner and end post assemblies and pull post assemblies. The result is a complete fencing system for the customer.
The posts are manufactured in two weights: #133 and #101 per lineal foot. They are used by ranchers, farmers, the U. S. governments (Department of the Interior), contractors, homeowners and the armed services. In addition to George Ford, the Steel Mill Products Division includes these personnel: John Stockwell and John Kuhn, outside salesmen based in Los Angeles; Jim Stretch, inside salesman, Los Angeles; and Melinda Roney, secretary.
They were still laughing Sunday morning at the likes of "old 220" Leo Garcia, a
blinking and shaking in the dark — the terrific Mr. Carlos Velez and his guitar . . . the rocking rendition of Margie by George Mattos, Ralph Garcia, Mike Murray and Gil Garcia . . . the Hawaiian hulas by Bob Zbikowski, Charles Weeks, Jack Soto, L. Garcia and Mike Carnevale.
Also a hit, the trumpet of Gil Garcia . . . also the dating game skit by Pat Garcia, Ann Hoffhous and Judy Garcia.
Behind the scenes the credits go to Ken Thomas, Hans Muhleman, Ken Hoffhous, George Von Arx, Larry Rogers, Ray Harding, and Ian Ferguson.
*Photo: CLOSE-UP VIEW — a close-up drawing of a Soulé Steel Fence Post shows galvanized wire clips and the studs that bold wire in place.*
*Photo: REDECORATED OFFICE — Offices of the Steel Mill Products Division (formerly Special Products Division — see story on name change on page 1) were recently redecorated. The pretty Soulé employee at the desk is Melinda Roney, who has become known as "Miss Fence Post" because of the division's major product.*
*Photo: NEW LOOK IN DATA PROCESSING — This newly remodeled office is the data processing section at Los Angeles. At work are Aylene Taylor and Laverne Renaud (rear of photo); Ramona Husbands and Margaret Hamilton (foreground).*
*Photo: HARD HAT PROVES ITS WORTH — John Dill' Ree, a structural steel worker while doing work at the Dominguez Fabricating Shop, is alive today because of this hard hat. John was wearing the safety hat when he was struck on the head by a falling steel beam. Medical examination and X-rays of John disclosed no injuries—except a sore neck and shoulders.*
*Photo: OFFICE REMODELING — There's a new, stylish look to the Personnel Department in San Francisco. Posing with the "just completed" job are Frank Menges and Hiram Rodriguez (the company carpenters who did the excellent work), Carlos Zuniga (Messenger Clerk), Wanda Rabe (Personnel), Cathy Schoenfeldt (Personnel) and Janice Hubis (Nurse).*
SOULÉ NEWS
Published quarterly by the Soulé Steel Co. Howard S. Soulé, Editor Associate Editors Niles O. Millar, Alumni
Mike Mickel — San Francisco Safety Betty Cops — Ventura Dolores Bedgood — Portland Lucile Van Dusen — Salt Lake Esther Longnecker — Santa Ana
Robert Liley — Los Angeles Furman Davis — Phoenix Jo Davis — Fresno John Rogachenko — Dominguez Grace Johnson — San Diego
SOULÉ