Summer 1972

Soule steel News

Soulé Steel Co. 4845 - 83rd Street P.O. Box 7098 Sacramento, Calif. 95826 Tele: (916) 383-4533

VOLUME 10 SUMMER ISSUE - JULY, 1972 NUMBER 2

PICO STAIRS: IMPORTANT NEW PRODUCT

There's been a lot of activity the past few months in Fabricating Bay No. 1 of the San Francisco Plant. That is where a thriving new addition to the Soulé family of products, Pico Safe Stairs, is being fabricated.

The Architectural Products Division has been licensed by the Pico Safe Stairs Co. of Hyattsville, Maryland to market, fabricate and install their system of steel stairs in the states of California, Arizona, Nevada, Utah, Oregon and Washington. Pico is a contraction of Potomac Iron Works and pronounced Pie-Co. Sales of the new product got off to a fast start, and have been growing ever since.

It began when the U.S. Steel Curtainwall Job was completed, leaving all of S.F. Fabricating Bay No. 1 available for Architectural Products Division new work. Jim Bedford, Division Vice President, began looking for product diversification, and assigned Pete Molinari to look for new products.

At about that time Lee Soulé was visiting Florida Steel Co. who was a Pico licensee and saw them fabricating stairs. He mentioned this unique product to Jim Bedford who turned Pete Molinari loose full time to make a thorough analysis of the product, its marketing and profit potential. Last year, Pete and Bill Taylor, S.F. Plant Manager, studied Pico's operation in Maryland and Florida Steel's at Tampa and Miami. This resulted in Soulé becoming a licensee effective the first of this year.

The stairs are made completely with incombustible materials - all steel with concrete fill at the treads and landings. They are pre-engineered to meet local code requirements and then pre-assembled in the shop into stair "towers" of 2 or 3 floors in height. They are shipped to the job site, where the tower sections are stacked on top of each other by crane, thus speeding construction.

They are adaptable to structural steel, poured-in-place concrete, precast concrete, masonry or wood frame construction.

The stairs are complete with rails and landings, giving the contractor safe stairs early in the construction process, thereby eliminating costly temporary ladders and wooden rails.

Pico Safe Stairs are sold either on a non-installed basis or furnished and installed in those areas where the Architectural Products Division has field crews.

The reception of the stairs by architects and contractors has been excellent, as attested by the impressive list of jobs sold so far this year.

They are: San Joaquin General Hospital, Stockton, Calif.; 1200 Riverside Drive, Reno, Nevada; San Antonio Financial Center, Mountain View, Calif.; Watergate Tower, Emeryville, Calif.; Mission Valley Plaza, San Diego, Calif.; Security Pacific Bank, Riverside, Calif.; Bayhill Office Building No. 1, San Bruno, Calif.; 3660 Wilshire Parking Structure, Los Angeles, Calif.; Flying Tiger Airline Office, Los Angeles, Calif.; CSAA Office Building, San Francisco, Calif.

These jobs represent over 240 floors of stairs. Pico representatives said this is the most impressive beginning ever achieved by any of their licensees.

The team responsible for this success is now headed by Pete Molinari as Product Manager. Hans Muhleman, long-time S.F. Shop Supervisor, is in charge of fabrication.

Dan Barbee, who came to Soulé last October, is responsible for design drawings, shop drawings, and job scheduling. Working with him are Engineering Draftsmen Mike Lapin, a new employee, and Gerhard Glausch, who has moved over from other duties in the plant.

Bob Rubio is a full-time Sales Representative in Los Angeles doing promotional work in Southern California.

The three Regional Sales Managers, Bob Rankin, S.F., Bud Ordlock, L.A., and Vic Cornellier, San Diego, are also selling stairs, along with curtainwall products.

Following the initial success of Pico Safe Stairs, and with the proven experience and talent working on the product, they are certain to become one of the most important products at Soulé.

MEN BEHIND PICO STAIRS

Photo: (l. to r.) Pete Molinari, Product Manager, Dan Barbee, Detailer and Scheduler, and Hans Muhleman pose beside Pico stairs.

Photo: Bill Salinas (l.) and Toby Martinez (r.) form part of Pico stair pans on brake.

Photo: (l. to r.) Sam Cain, Rudy Ortiz and Winston Brooks work on stair assembly at S.F. shop.

Photo: Mike Lapin (l.) and Gerhard Glausch (r.) are Engineering Draftsmen for the Pico Stairs Dept. (Continued on Page 2)

PAGE 2 SOULÉ STEEL NEWS JULY, 1972

SAFETY - THE TOPIC AT THE MEETINGS

Safety meetings were held throughout the company, conducted by Safety Directors John Rogachenko in Southern California and Phoenix, and Bill Bristol in Northern California. Below are shown several of the meetings and some of those attending.

THE MEN BEHIND PICO STAIRS *(Continued from Page 1)*

*Photo: Dick Dent is Area Superintendent for Pico stairs field operations for Northern California. He is shown at the Watergate Tower job at Emeryville, Calif.*

*Photo: The field crew installing stairs on the Watergate Tower job is (l. to r.), Larry Waldemar, foreman, Earl Capstick, Dennis Waterman, Lon Thomas and Gene Walsh (kneeling).*

PICO STAIRS ON THE MOVE

*Photo: Pico stairs being lowered into place at jobsites (top) San Antonio Financial Center, Mountain View, California, and (bottom) San Joaquin County Hospital addition, French Camp, California.*

*Photo: The Architectural Products Division members attending the safety meeting at the Barrett Inn, San Francisco, were (back row, l. to r.) Joe Young, Gene Welch, Floyd Yargus, Lonnie Thomas, (middle row, l. to r.) Mike Candelaire, Larry Waldemar, Dennis Waterman, Al Rangell, Dick Dent, Bill Bristol, (front row) Earl Capstick (l.) and Henry Moe.*

*Photo: Attending the Phoenix safety meeting at the Top Hat restaurant were John Cundiff (l.), Tom Shores, O.D. Scott, Ralph Bloomingdale and Bill Lucas.*

*Photo: The Ventura safety meeting was held at the Colonial Motel & Restaurant in Oxnard. At the head table in background were (l. to r.) Dick Lewis, Frank Adams, foreground table (l. to r.) Ron Scoggins, Bill Bannon, Gerald Popert, Robert DiMicco and Marion Viriva.*

*Photo: Pico Safe Stairs were well displayed at the trade show exhibit at the annual national Apartment Builders/Developers Conference and Exposition at the Anaheim Convention Center in Anaheim, California. There were over 9,000 registrants at the conference, most of whom saw the Pico booth. Shown at the booth are (l.) Don McGee, Potomac Iron Works, and (r.) Pete Molinari, Soule Steel Co.*

*Photo: At the San Diego safety meeting at the Sands Motel were (l. to r.) George Halgedahl (back to camera), Wayne Thibodeau (partially hidden), John Mavis, Ray West, Fred Corvinus, Andrew Peterson, Bob Wilson, Jim Coker and Brad Cole (foreground).*

*Photo: The Los Angeles Reinforcing Division safety meeting was held at the Victoria Restaurant in Long Beach. Shown at the table in foreground are (l. to r. clockwise): Mike Schmaltz, Rod Pettit, Bernie Roberts, Arnold Dunyon, Unknown Employee (partially hidden), Dick Carr, Lee Applebee (partially hidden), Paul Allison and Norman Gale.*

*Photo: Ray Schwatka did an Army tour in Vietnam and came to Soule in 1970. He worked on several Architectural Products jobs until he fell 20 feet on a La Cienega job in L.A. He broke both thighs and pelvis and was off work over six months. He gave a talk on the necessity of safety from his first-hand experiences. He is shown here with his son, Bryan (l.) and Ken Peace (r.) at the A.P. Division meeting in L.A.*

*Photo: The Buildings Division held their Northern California safety meeting at the Holiday Inn in Oakland. Shown are (l. to r.): Barry Stowers, Sonny Williams, Dick Hack (behind), Eldridge McCurry, Ron Koski, Al. Colombo, Jim DeRossette, Don Radonich, Ken Simon, Ken Anderson, Ray Banta.*

*Photo: Some of the Reinforcing Division members attending the Sacramento safety meeting are (l. to r.): Keith Gates, Frank McLaughlin, Jim Barclay, Lee Soule, Gary Babcock, Ed Phillips, Don Beaty (partially visible only), Leon Marlar, Bob Orsetti, Homer Moore, Al Miles and Bob Gebauer (back to camera).*

JULY, 1972 SOULÉ STEEL NEWS PAGE 3

NAMES IN THE NEWS . . .

Bill Taylor has been appointed Plant Manager for the Architectural Products Division in San Francisco. Bob Ford has been promoted to Operations Manager for the Architectural Products Division. He will have responsibility for all operations on contract sales.

*Photo: Vic Trott (↑) has been appointed Finishes Manager for the Architectural Products Division.*

Ed McKenna (↑) has been appointed Steel Mill Products salesman in Los Angeles. Max Holiman is now Estimating Supervisor for the Salt Lake City District Office.

*Photo: Jack Benuoalid (↑) has been appointed Detailing Supervisor for the Santa Ana office. A former Soulé employee, he recently returned to the company.*

*Photo: New Associate Editors for the Soulé News are Barbara Babcock (↑) at Newark (formerly at S.F.), Mary Ferrell (↓) in the Santa Ana office, and Kathy Steyskal at Sacramento (formerly at Newark).*

CLARK GRADUATES

After seven years of night school, Ernie Clark has completed his B.S. Degree in Engineering at Heald's College in San Francisco. He also completed the Engineer in Training certificate for the State of California. He is a Product Development Engineer for the Buildings Division, and has been with Soulé for over 15 years.

OLD TIMERS

The company hosted the Soulé Old Timers at a Giants/Cardinals baseball game at Candlestick Park. Shown are: (back row, l. to r.) George Mattos, Lee Elmberg, Charley Ubigau, Al Schurner, S.P. Selig, Craig Carpenter. (front row, l. to r.) Joe Fabbri, Niles Millar, Al Bilund, Jo Cowden, John Edwards and Jim Pomposo.

> We incorrectly announced in the last issue the appointment of Bill Pekins as Industrial Engineer for the Dominguez Mill. He is actually Plant Engineer, reporting to Chuck Nielson, Maintenance Supervisor.

MEET THE FENCE POST FOLKS . . .

Fence posts are an important Soulé product. Here is part of the crew at the Los Angeles plant that turns them out.

*Photo: Pretty Rita Cota, Clerk-Typist.*

*Photo: Laki Malamatenios, Foreman (l.) and Jay Brunson, Leadman (r.).*

*Photo: Jess Armendariz, Fence Post Scheduler.*

*Photo: Plant workers (l. to r.), S. Ochoa, C. Garcia, H. Young, F. Rendon, J. Coleman, B. Morales, J. Brunson, L. Chavers and M. Negrete.*

*Photo: J. Toledo, fork lift operator.*

HAPPY ENDING

In the last issue, we carried a story about Rusty the waif dog that hung around the S.F. plant. He has now been adopted by plant worker, Frank Lopez. The first thing Frank did was give him a bath and shots.

PAGE 4 SOULÉ STEEL NEWS JULY, 1972

BUILDING DEALERS MEETING

The Buildings Division recently completed a successful annual dealers meeting in San Diego, with a "Space Race" theme. The Soule personnel and dealers lined up for a portrait. They are: Front Row: (l. to r.) Pete Heineman, Ben Cairo, Roger Benton, Nick Moisuik, John Stace, Shell Beebe, Jerry Robinson, Gary Hall, Earl Smith, Robert Thompson, Fred Pace, Robert Weyand. Second Row: James Armstrong, Joellen Steen, Marcus Imberi, Leonard Jackson, Paul Woo, Ira Briggs, Gus Gore, Dale Lay, Gene Springer, Carl Brooks, Keith Folkman, Jim Lynn, Harvey Gore. Third Row: Warren Blodgett, Gene Fuller, Lloyd McKean, Clifton B. McCormick, Bill Wilson, Fred Stull, Homer Chisholm, Rick Bouck, Sam Stewart, Howard Rumrey, John Crowhurst, Stan Miller, Frank Gore. Fourth Row: Ted Anderson, Marvin Sederquist, L.O. Sederquist, George Ford, Arnold Rashkin, George Ferreboeuf, Ivan Christensen, Gail Gibson, Bud Gibson, Al Lampe, Roy Pearson, Clive Sollitt, Clay Womble.

Photo: A 120' x 220' x 24' Soule Building recently went up for the Cargill Co. in San Francisco near the Soule plant. Shown at the job are (l. to r.) W.E. McCurry, Bob Bremer, Larry McCurry, Sonny Williams (Foreman), W.S. Brodie. Kneeling are Gene Bowen and Bill Aikins. Gene Gough is in forklift.

Summer 1972 Issue SOULÉ NEWS Published Quarterly by the Soule Steel Company 1750 Army Street San Francisco, California

Howard S. Soule, Editor

Associate Editors Niles O. Millar, Alumni

Jerry Unrein Los Angeles Bill Bristol San Francisco

Lucile Van Dusen Salt Lake Jo Davis Fresno

Tina Lewis Ventura John Rogachenko Dominguez

Furman Davis Phoenix Grace Johnson San Diego

Kathy Steyskal Sacramento Barbara Babcock Newark

Mary Ferrell Santa Ana

BETHLEHEM STEEL TOUR

A group of about 50 Soule employees and boys from Soule sponsored Explorer Post No. 159 toured Bethlehem Steel Company's Pinole, Calif. facilities. Before the tour Bethlehem hosted the group at dinner at the Holiday Inn in Richmond.

Photo: Eating dinner before the Bethlehem tour are (l. to r.) Harding Lem, Ian Miller, Ron McQuary, Jeff Pryor, Don Kokich, Mike Marino, and Bill Janson.

Photo: Touring Bethlehem's plant are (l. to r.) Carol Marty, Gladys Kallman, Verne Freer, Elfie Baker, Adrian Carpentier, Bethlehem guide (back to camera), Harding Lem.

Photo: Ron Barron, Cost Accountant in the Los Angeles office, is a Right Wing for the California Blues hockey team in Culver City. He is also a member of the Soule bowling team.

FRENCH BUSINESSMEN TOUR

Soule was visited by a group of French industrial businessmen, sponsored by the Conseil National Du Patronat Francais (similar to the American Management Association). They were welcomed by Lee Soule, taken on a tour of the S.F. Plant facilities, given a talk by Bruce Tuck, and a luncheon before leaving.

Photo: Left: Ray Michael of the S.F. Plant caught this 53 lb. Sturgeon at Knight's Landing on the Sacramento River. It measured 60 in. long. Photo: Right: Melinda Roney, Fence Post Secretary, planted this pine tree in front of the Los Angeles office on Arbor Day. It was donated by the L.A. plant and office workers.

Max Thelen, Sr. former Director of Soule Steel Co., passed away April 5, at the age of 91. He was legal counsel for the company since its beginning, and was a Director from 1936 until his retirement in 1946.

It is with regret that we announce the death of Emmet Donavan of the San Francisco Plant Maintenance Department. He had been an employee for over 16 years.