Fall 1977

Soule Steel News "WE ARE AN EQUAL OPPORTUNITY EMPLOYER" VOLUME 6 FALL ISSUE 1977 NUMBER 3

BACK TO SCHOOL WITH SOULÉ'S DEALER DEVELOPMENT DEPARTMENT

Soule' personnel have long done a fine job of assisting dealers in selling and erecting our Steel Buildings. In addition, periodic meetings and seminars have been conducted, bringing everyone together for an update in this rapidly changing industry. More recently, however, due to the tremendous expansion of our lines and the complexities of building in today's environment, it was felt that a more comprehensive and consistent program was needed. Accordingly, early this Spring, General Sales Manager Dick Marcellos announced the creation of our Dealer Development Department, and appointed Gene Fuller as Manager.

Working with the sales and technical people in the Division, Dick and Gene designed the first program to give all dealers (and their personnel, if desired) the basic fundamentals required for properly selling Soule' Buildings. A concise manual prepared for use in conjunction with the training sessions includes:

1. Introduction A. A brief discussion on Soule' Steel Company, their various divisions and the departments and personnel which make up the Buildings Division. 2. Explanation of metal building systems. 3. Basic Engineering A. A review of the standard loading conditions (dead load, live load, and wind load), their application and effect. B. Special loading conditions and their effect i.e. canopies, ceilings, cranes, equipment, mezzanine floors, etc. C. Bracing systems. 4. Erection Manual Drawings Review information on drawings pertaining to each line of buildings and the difference in their respective framing systems. 5. Price Book A. Explain in detail the pricing policies. B. Review material included in the basic building and component packages for each line of buildings.

C. Explain accessory section. D. Explain how the miscellaneous structures section can be used to add and/or deduct parts. 6. Estimating Show how to prepare estimates for the various types of buildings by making use of the information discussed under items 3, 4 and 5. 7. Writing an order. A. Explain the use of the various order forms and which forms are required before an order can be processed. 8. Advertising and sales promotion Explain the cooperative advertising program and what can be done to incorporate special programs. 9. Glossary of Nomenclature. As you can see from the brief outline, this covers all the basic information to provide a firm foundation for a proper selling effort. In addition, examples, test problems, worksheets, and visual aids clarify the lectures.

Two very productive meetings have been conducted to date - one in the San Francisco area, the other in Portland, Oregon. The next is scheduled for the Los Angeles area during the second week in October.

Lively discussions and question and answer sessions are encouraged, to clarify uncertainties that might be in anyone's mind.

All current dealer personnel will be invited to attend the training sessions, and as new dealers are added, they will be given the same basic course. Upon completion, a certificate is presented indicating that they have "successfully completed the Soule' Dealer School and received factory training to enable them to best assist their customers in finding the most economical solutions to their construction problems."

Follow-up sessions will be initiated to update all concerned on new developments. (continued next page)

*Photo: "Teacher" Gene Fuller is pictured above at a training session in South San Francisco, CA. Clockwise around the table are dealer personnel George Pinnell, Jim Rosewall, Chuck Lambert, Loren Seibel, Ted Molfino, and Soule's Pete Heineman.*

PAGE 2 SOULE' STEEL NEWS FALL ISSUE

(continued from page 1)

In addition, the Dealer Development Department will inform dealer personnel of seminars presented by outside professional groups on such related subjects as: Financing, Design & Build, Building Codes, etc. and encourage them to attend these also.

Enthusiastic comments were received when this program was explained at the annual Combined Direct Sales and Dealer Representative Meeting in Long Beach on August 8 and 9.

Dick Marsellos and Gene Fuller feel that this initial program and subsequent additions will provide the desired goal of assisting our dealers in becoming more knowledgeable which will, in turn, promote mutually beneficial increased sales.

TABLES TURNED ON SANTA ANA: The Annual Soule' Table Tennis Tournament in southern California found Santa Ana on the short end this year. Team trophy was awarded to Los Angeles team of Leonard Diyco, Bob Doyle, Alan Hayden, Ed Kobata, Manuel Regalado, Lou Richer, Jim Schneider, Jim Soule', Peter Soule', and Sandy Soule'. Doubles event was won by Alan Hayden and Peter Soule'.

Good sports (and good losers) from Santa Ana were: Thomas Carter, Richard Day, Walter Duniec, Mel, Durham, Jerry Lee, Shelley Love, Roger Malloy, and Greg Wheeler.

STEEL BUILDING DIVISION MEETING *Photo: The Annual Combined Direct Sales and Dealer Representative Meeting was held in Long Beach, CA on August 8 and 9. (Clockwise) Doug Murray, Bob Thompson, Verne Freer, Otis Gravem, Pete Heineman, Dick Marsellos, Sam Stewart, John Kaskavalciyan, Phil Termath, Gene Fuller, Don Moore, Howard Rumrey, Harold Simpson of Encon Consultants, Inc., Charles Utley of Ebey, Utley & McManus Advertising Agency, and Lee Soule'.*

Another dealer group interested in learning more about Steel Buildings met in Portland, OR. (l to r) Gene Fuller and Dick Marsellos of Soule', Chuck Deever, Myrna Heffington, George Casady, Soule's Bob Thompson, Jim Castino, Dennis Poland, Dan Peaslee, Mike Leeth, Don Sanne, Hank Heuvel.

THE LAST HARVEST

And the winners are: (l to r) Sandy Soule', Bill Schneider, Alan Hayden Bob Doyle, Peter Soule', Leonard Diyco and Ed Kobata.

PUBLIC RELATIONS IN ACTION: Karen Drebring, Estimating and Engineering Clerk, Fresno Reinforcing, was recently elected Treasurer of Fresno Chapter No. 108 National Association for Women in Construction.

Organized in Texas in 1955, NAWIC now has chapters in all 50 States and Canada, with a membership of 6500. annual convention will be in San Francisco the latter part of September.

Goals of NAWIC are to unite for mutual benefit women actively employed in construction to encourage cooperation and better understanding among the trades; to promote fellowship and good will, education and service to the construction industry. Members really get an over-all picture of the industry and find out what "the other fellows" do in the trades.

S. F. Retiree Roy Fisher made all of the San Francisco Peninsula newspapers as he picked the final harvest of apricots before bulldozers leveled his Palo Alto orchard. Six homes are to replace the 1.7 acre orchard. "We're too old to handle it any more, we don't make enough money and taxes are high," said Mrs. Fisher. "When we moved here (in 1945), there was nothing but trees, nothing but trees." Photo by: Joe Melena Courtesy Palo Alto Times

United Way

The stated definition of the United Way of the Bay Area is that "it is a voluntary organization of consumers, donors and participating agencies dedicated to improving the quality of life within the community through support of human care services which are responsive to community needs." More simply put, it is "people helping people" and all of us are aware of the many and varied services it provides to those in need.

Soule' employees have always responded whole-heartedly to the annual campaign, and we are sure this year will be no exception. Scott Anderson is Chairman this year, and will be assisted by Pauline Wallen.

RETURN OF AN OLD FRIEND *Photo: Fresno Reinforcing Shop and Office personnel were out in force to welcome back their 1958 Ford which returned to them after "face lift" in Carson. Pictured lifting the shiny Soule'-Red & Gray truck from the trailer bed are (l to r): Jerry Grimes, Shop Operator; and Jim Kirk, Shop Foreman.*

FALL ISSUE

SOULE' STEEL NEWS

PAGE 3

WELCOME NEWCOMERS

Employee Relations SPOTLIGHT

Photo: Estelle Cunningham Sales Secretary Steel Buildings, SF

Photo: Lea Ruzek Clerk Typist Steel Buildings,

Photo: Sherry Deere Secretary Reinforcing, Ventura

Photo: picture not available

Photo: Mehrzad Saberi Engineer Zamil-Soule', SF

Photo: Nancy Hoscheit Sr. Clerk/ Pricing Coordinator Steel Buildings, SF

Photo: Diane Sledge Nurse Employee Rel., LA

Photo: Beth Hulette Engineering Secretary Reinforcing, Sacramento

Photo: Bryan Scherer Salesman Zamil-Soule', SA

Photo: Bob McKinney Purchasing Agent & Office Manager Steel Buildings, LA

Photo: Ella Spangler Tagger Reinforcing, SLC

Photo: Mike Newcomb Shop Foreman Reinforcing, Sacramento

Photo: Lee Stockon Marketing Serv. Mgr. Steel Buildings, LA

Photo: Ron Pruden Detailer Steel Bldgs., LA

Photo: Marie Trujillo Sr. File Clerk Accounting, SF

Q. I am a salaried employee and would like to know how often are we supposed to have an official performance review with our supervisor? I can't remember that last time my supervisor discussed this with me.

A. Our performance appraisal program for salaried employees consists of a continuing series of appraisals on every *salaried* employee. Each "appraisal" includes the appraisal rating form made out by the supervisor, followed by a "feedback" interview with the employee being rated, so the weak and strong areas can be reviewed and specific suggestions for improvement and development agreed upon.

Every new employee should have a probationary review after completion of the first 90 days of employment, and thereafter the review will be given on the individual's anniversary date — also upon recommendation for promotion or transfer. Therefore, if it happens that your supervisor hasn't reviewed your performance by your anniversary date, don't hesitate to remind him.

However, in the interest of good supervision, your immediate superior will probably supplement this official performance review with informal talks and follow-up.

IN MEMORIAM

It is with regret that we announce the following deaths:

Joe Downs, Structural Field Foreman, Los Angeles. Joe was employed with Soule' for 26 years.

Steel Buildings dealer L. T. "Ted" Anderson of Red Bluff. Ted and his wife Merle died in an airplane crash at Crescent City, California.

PAGE 4 SOULE' STEEL NEWS FALL ISSUE

ORGANIZATION MOVES

Promotions and transfers are always good news. For employees, their families and friends, they are indications of growth and progress. For the company, they represent responsible development of manpower resources. For co-workers, they offer incentive.

On August 30, Vice President George Ford announced a major reorganization of the Steel Buildings Division to improve Divisional profitability, provide a more effective organization, and allow each person to do his or her job better and achieve a sense of job fulfillment. Two committees have been established: Customer Service Committee with Dick Marsellos as Chairman; Product Committee with George Ford as Chairman.

In addition, two new departments have been created: Product Management, managed by John Kaskavalciyan; and Sales Service, managed by Don Moore.

Photo: Ian Miller Sr. Architect Photo: Kay Low Chief Estimator Photo: Frank Yew Division Computer Mgr.

Steel Mill Manager Sandy Soule' announced the following promotion:

Photo: George Johnson Shipper/Inspector Carson Mill

Everyone at Soule' offers best wishes for success in these new responsibilities.

Reporting to Don Moore in Los Angeles are:

Photo: John Kaskavalciyan Photo: Don Moore Photo: Ken Gilpin Order Entry Coordinator Photo: Norm Hopp Contracts Adm. Supervisor

SINCE WE'RE FRIENDS LET'S BE NEIGHBORS

"Sidewalk superintendents" have been having a field day "supervising" the construction of a new Soule' Steel Building on the corner adjacent to our headquarters office on Army Street. Certainly it is a rare opportunity for Soule' employees to witness one of our products being erected.

Otis Gravem, Sales Engineer, and Joseph Perry of Westate Builders, a Job Team Member in San Francisco, have combined efforts for the past 3 1/2 years, and have together sold 30 buildings.

Now Joe Perry has purchased a building himself and plans to divide it into four rental units.

We look forward to having Joe as our neighbor.

Reporting to John Kaskavalciyan are:

Photo: Alex Tounian Sr. Structural Engr. Spec. Prod. Supvr. Photo: Verne Freer Product Dev. Mgr. Photo: Nancy Hoscheit Sr. Clerk/ Pricing Coordinator Photo: Al Colombo International Operations Mgr.

FALL ISSUE SOULE' STEEL NEWS PAGE 5

*Photo: Fun . . . and . . . Games* *Photo: For the youngsters . . .*

OH, WHAT A BEAUTIFUL DAY!

If one picture is worth a thousand words, little needs to be added about the Bay Area So-So-Crats' Picnic held Saturday, September 9, at Orange Park in South San Francisco. It is evident from these photos that everyone had a very good time! There were races and prizes for all age groups, volleyball, and a softball game won in a 11-10 "cliff hanger" by the Ding-Bats. And just read the mouth-watering menu provided by cooks Bea and Ernie Clark and Bill Bjorkquist: steak, chicken, hot dogs, salad, beans, chips, corn-on-the-cob, cupcakes and beverages.

Los Angeles held their picnic on August 24 at Furman Park, Downey. They also had baseball, volleyball, races and prizes.

Salt Lake City held their party on August 27 at Willard Bay.

Although details of the latter two outings were rather sketchy, reports indicated a good time was had by all.

*Photo: And "Old Timers" . . .* *Photo: EVERYBODY had a good time!*

PAGE 6 SOULE' STEEL NEWS FALL ISSUE

STEELING ATTENTION

GET WELL WISHES TO: Pat Gilland (Credit Secty-SF) recovering from injuries incurred in an auto accident. Pat's spirits and progress are both reported to be excellent, but we'll all be happier when she's back working (like the rest of us). Miss you, Pat!

UP, UP AND AWAY: An exciting vacation report from Wilson Ringer (General Credit Mgr.-SF) includes excellent restaurant and theater experiences in London, an 8-day tour of England's stately homes - Longleat, Harewood, Blenheim Palace, Woburn Abbey with its 1000-acre game preserve. Particularly impressive, he says, were side trips to the medieval cities of Bath and York, both steeped in Roman history. Wilson says these are a "must" for everyone visiting the British Isles. He was accompanied on part of the trip by his 9-year-old godson, Jeffrey Dorais, who was more interested in the ship models at the Maritime Museum.

HERE COME THE BRIDES: On July 9, the garden of Anne and Stan Soule's Lafayette home was filled to capacity with friends and relatives to witness the marriage of their youngest child and only daughter, Jane, to William Collett. When asked for details of the wedding, the always non-committal Stan shook his head, and said, "That was SOME wedding!" . . . Dolores Reeves (Prod. Control-LA) and Phil Engelberg were wed on August 28 in Anaheim. . . Lil and Bob Owens (Structural Field Supvr.-LA) celebrated their 25th wedding anniversary on September 13, and were given a surprise celebration by their four children.

AN EVENING AT THE "POPS": Thanks to the advance thought and personal efforts of Kathe Smith (Employee Rel.-SF), twenty-seven Soule' employees and guests enjoyed the So-So-Crats 2nd Annual San Francisco Symphony Pops Concert series. The three programs offered were: Broadway Hit Tunes, An Evening With Rogers & Hammerstein, and Dixieland. Employees who attended were: Harding Lem, T. O. Carroll, Pat Gilland, Wilson Ringer, John Kaskavalciyan, Maria Zarsky, Verne Freer, and Byron Dickson.

BASSINET SET: Kathleen and Randy Chadwell (Spec. Prod., Carson) welcomed another daughter, Stacy Rae, on June 30. Congratulations!

OTHER DAUGHTERS MAKE NEWS: Although belated, our congratulations are no less sincere for Nancy Rackerby, daughter of Bob Rackerby (Long-Range Planning-Adm., SF) on her graduation from San Marin High School, Novato. Her efforts as a member of the cross-country track team were rewarded with the Most Valuable Player Award. Nancy is now enrolled in the College of Marin, where she will major in Accounting and Economics.

Photo: Nancy Rackerby

Also in the news, her sister Wendy was interviewed by the roving "Question Man" who asked, "The Happy Housewife - Is It Anti-Feminist?" Wendy replied in part, "No, I think housewives are fine. I want to be one someday. Any time you're happy, no matter what you're doing, you're a liberated person. My mother is a housewife, and she's happy. SF EXAMINER. I hope I'm as happy as she is one day, but I want to be a journalist first." With the CHRONICLE's Sunday circulation of 630,000, her mother, Barbara, received wide and, we're sure, well-deserved publicity. (Come to think of it, Bob, we might give you a little credit, too!) . . .

IDEAL MISS: Jerri Grimes, daughter of Jerry Grimes (Fresno RF) and winner of Clovis "Ideal Miss" crown (SOULE' NEWS - Spring 1977) vied with 144 candidates for the World "Ideal Miss" at Baton Rouge, Louisiana. Winning the World's "Ideal Miss Special Talent Award" in the pantomime category, Jerri says she will never forget this thrilling experience.

Photo: Jerri Grimes

FALL 1977 Issue SOULE' NEWS

Published Quarterly by the Soule' Steel Company 1750 Army Street San Francisco, California

Betty Trailer, Editor Howard S. Soule', Advisor

Nanci Blythe Sacramento Furman Davis Phoenix Hazel Dunnigan San Francisco Jo Gould Fresno Esther Longnecker San Diego Terri Olesh Los Angeles

Connie Davis Salt Lake City Sherry Deere Ventura Mary Ferrell Santa Ana Maria Hebert Newark Niles O. Millar Alumni John Rogachenko Carson