Fall 1980

Soulé Steel News

"WE ARE AN EQUAL OPPORTUNITY EMPLOYER"

Volume IV — Fall 1980 Issue — Number 6

The Creative Potential of Steel

Internationally acclaimed sculptor Bruce Beasley lives in a private two-acre compound in Oakland, where he has created an environment comprised of gardens, satellite buildings, courtyards, a plastics studio, and his family's residence. Such centers of activity seem almost subordinate to the one extraordinary building poised at the end of the courtyard. It is his studio, a massive 50-foot × 100-foot structure enhanced by cedar shakes, with a whimsical 16-foot porthole firmly fixed, keeping an eye on his world.

This studio is a testament to the creative potential of steel. Utilizing Soulé Steel's computer-based design, the pre-engineered building of all prefabricated Soulé Steel was built to Beasley's exact spatial specifications which included 5,000 square feet of column-free space. The latter was a requisite as Beasley's work necessitated installation of a cable-festooning system required for the electrification of mobile welding equipment, to run unencumbered along the length of his studio. With his sculptures spanning in excess of 50 feet, he is in continual need of as much unobstructed working space as possible.

An additional consideration for the steel structure was the all-important necessity of the safety factor. With sparks flying as Beasley creates, the protection of steel is of prime importance.

Bruce Beasley's creations are abstract expressions of the times — and are constructed of different kinds of metal or cast acrylic. They rise to heights of 45 feet and sometimes span 120 feet. His designs have earned widespread acclaim from the Guggenheim and the Museum of Modern Art in New York City to the venerable

*Contd. on page 2, col. 3*

*Photo: Bruce Beasley's studio — which took three days to erect, combines the creative soul of the artist with the productive requirements of the sculptor, shown above at work on a masterpiece. Below, a 40-foot praying mantis stands guard in front of his studio.*

On Their Way Up — Promotions

Sandy Soulé Made New Director of Soulé Steel's Mill Products Group

Sandy Soulé has been promoted to the position of Director of Soulé Steel's Mill Products Group, reporting to Lowell Carstensen, Executive Vice President. Bob Gebauer, Jack Simonson, and Mike Austin will report directly to Sandy in his new position.

Mr. Carstensen said that "Realization of the Company's goals, set forth in its long-range plan, requires that greater emphasis be given to the marketing function in our Company.

"Therefore, in addition to the day-to-day operations of the Reinforcing, Allied Products, and Steel Mill Operations functions, Sandy will have responsibility for the accomplishment of specific marketing tasks in these Divisions.

"To retain our viability, it is absolutely essential that a strong marketing function be delineated throughout the entire Company." He said that Soulé Steel is closer to accomplishing its goals as a result of these important changes in organization and strategies for continuing the business of Soulé Steel.

Sandy Soulé has been with the Company since 1973 and was named Manager of Steel Mill Operations in 1977. A graduate of UC Santa Barbara, he received his M.S. in Business Administration from the University of Colorado. He makes his home in Huntington Beach.

Lowell Carstensen Heads Marketing & Operations for All Soulé Divisions

At a meeting of the Board of Directors on June 25th, Lowell Carstensen was elected a Director and Executive Vice President of Marketing & Operations of Soulé Steel Company.

In this position, Carstensen has full responsibility for the marketing and operations, domestically and internationally, of all Company divisions, including the operation of the steel mill at Carson.

Since joining the Company in 1972, Carstensen has held the positions of Managing Director of P. T. Soulé Aluminium, Indonesia, Director of Corporate Planning, and Vice President of Operations.

He will continue to be located at the corporate headquarters in Walnut Creek, reporting directly to Stanley Soulé, President.

Michael Austin New General Manager of Steel Mill Operations

Michael D. Austin has been made General Manager of Steel Mill Operations, reporting to Sandy Soulé.

Mike comes to Soulé with an impressive background. After receiving his Bachelor's Degree in Engineering from Boston University, he became associated with Bethlehem Steel Corporation for a five-year period during which he completed the loop and plant operations training courses, proceeding through the positions of Foreman, General Foreman, and Assistant Superintendent. In his final position of Plant Superintendent, he was responsible for the start-up of a new fabrication facility in Strongsville, Ohio.

For a subsequent three years at Armco Steel Corporation, Austin was General Superintendent. He then joined National Steel Corporation's Pre-Engineered Metal Building Division in Houston, Texas for four years; he was General Manager of Atco International, and later Vice President of Operations at Omego Industries Inc.

The Austin family: Mike, his wife, and five children, have relocated from Texas to Los Angeles.

Steel Buildings Engineering Post To Malcolm Carter

Malcolm A. Carter has been made Manager, Engineering, at the Soulé Steel Buildings Division, and will be responsible for supervising the engineering and detailing of all metal building systems at the Los Angeles facilities.

In making the announcement, Frank Burke, General Manager, said, "Carter has a great deal of knowledge and experience in the metal building industry, and will be a valuable asset to our team."

Carter comes to Soulé from Inryco, where he most recently served as Senior Project Manager. He earned his B.S. in Civil Engineering from the Virginia Military Institute, and his master's degree from Georgia Tech. He is a registered professional engineer. Carter and his family are making their home in the Los Angeles area.

So far as can be determined prior to November, Carter has no relative running for reelection.

Corporate Headquarters Adds Internal Auditor

William G. Vierra has been made Internal Auditor for Soulé Steel Company, in which capacity he is responsible for all auditing functions on a corporate-wide basis. He will be operating out of the Company headquarters in Walnut Creek, James D. Knox, Director of Finance-Treasurer, announced.

Formerly with the New Mexico Blue Cross-Blue Shield, where he was in Operations Analysis and Internal Auditing, Vierra has extensive experience in the insurance field and was associated with IBM for six years.

Vierra earned his B.S. in Accounting from the University of Albuquerque. He makes his home in Walnut Creek.

Binod Singh Carson's Metallurgy Supervisor

Binod Singh has been appointed Supervisor of the Carson Steel Mill Metallurgy Department, reporting to Jim Lutz, Manager.

Binod had been associated with the Deutsch Fastener Corporation, where he held the position of Senior Metallurgist. He was instrumental in the development of 6-4 Titanium alloy from elemental powders and a protective coating for the same alloy. He holds a Bachelor's Degree in Metallurgical Engineering and a Master's Degree in Materials Science.

The Creative Potential of Steel (Contd.)

Musée d'Art Moderne in Paris, France. His client list includes the federal government, the State of California, Miami International Airport, the Oakland Museum, and the San Francisco Art Commission; you'll be able to see his latest work — a 45-foot hanging aluminum sculpture — at the S.F. Airport's United Airlines Concourse.

But nowhere is Beasley's sensibility in clearer evidence than in the design of his Oakland metalworking studio. This structure, based on a standard Soulé Steel building system, provides more than an ideal working environment. It is a highly personalized statement that brings into focus the sculptor's aesthetic as well as occupational requirements.

When first considering the design options for his new studio, it occurred to Beasley that steel

*Contd. on back page*

News From Here and There . . .

TRAVELS . . . to the Wild West . . . Hawaii . . . and Abroad

**HiYo Silver!** Barbara Burnham, Carson, Employee Relations, had a fantastic time with some of her family members as they traveled for two weeks through Nevada (Las Vegas), Utah, Idaho, Wyoming. Their final week was spent at a dude ranch in Big Sky, Montana, where they did a lot of horseback riding, hiking, and just relaxing. They rafted down the Snake River and enjoyed the wild beauty of Yellowstone and Glacier National Parks.

**Eruptions:** Bill Tippet, Jr., Carson Melt Division, and his wife Mary, took their children, Kevin and Cherie, to Oregon for three weeks and viewed the minor eruptions of Mt. St. Helens. Bill said it was really something to see, but he was glad he missed The Big One.

**Germany:** Wasyl Rebenczuk, of Carson Melt Dept., spent his two weeks in Germany visiting an uncle he had not seen since '39. Wasyl was impressed by the orderly manner in which the country operates, and by the retirement benefits for the working class.

**ALOHA:** Alex Ragone, Carson Scrapyard, and wife, Delta, had a fantastic time touring the Big Island of Hawaii and the island of Oahu.

**San Diego:** Tom McCann, Carson Melt Div., had a relaxing time in San Diego with his wife, Beverly, and their children, Anita and Tom. (Great tan you have there, Tom!)

**Slow & Easy:** Allen Duran, Carson Engineering, is taking his wife, Silva, on a slow and easy trip to the Hawaiian Islands for five days, as Mrs. Duran is expecting the stork to drop in shortly. Will let you know in the next issue if it was a girl or boy!

**Delta Doings:** John Minech, Carson Melt Dept., and his wife, Ann, and their four: David, Bobby, Debbie, and Cori went down to the Sacramento Delta for a great vacation . . . waterskiing, camping, and fishing.

**Maui Meanderings:** John Englert, Carson Melt Div., toured the island of Maui with his wife, Helen, and their offspring: Anne, Karen, and J.B. They recommend the magnificent sights and snorkeling. It was really a togetherness trip — no TV for a whole month!

In the Shadow of Mt. St. Helens: Bill Duncan Slept Through Eruption

Bill Duncan, Sales Engineer, Newark Division, was in Washington State at the time of St. Helen's first "blow-off" on May 18th. The event occurred while Bill was vacationing along the Snoqualmie Pass Road approximately 90 miles north of the mountain. Bill and his family were asleep during the early morning hours, and did not hear the initial blast; however, they were showered with ash during the course of the day.

In talking with people traveling away from the immediate vicinity of the volcano, Bill reported all were very frightened, and all were covered with fine dustings of ash — inside and outside of their cars.

Bill brought back ash dust from the volcano for his grandchildren to take to "Show and Tell." Both reported an all-attentive audience, as each child got to feel the dust, which, Bill said, is very fine and gritty.

**Bouncing Boy:** Randy Chadwell of Carson Steel Mill Products Division and his wife, Kathleen, are proud parents of their first son (third child), Jason Dwayne. Jason was born on August 7th, weighing in at 7 lbs., 3 oz.

**Flute Chair:** Terri Bishop earned a place in the Clovis H.S. Cougar Marching Band, winning second chair in the August tryouts. The 14-year-old daughter of John Bishop, Fresno Reinforcing Steel Detailer, Engineering Dept., Terri is in the ninth grade.

**Harvard Honors:** Ronald Ortiz, son of Manuel Ortiz, Carson Melt Division, graduated with honors from Harvard with a B.S. in Biology. He will be attending medical school at the U of San Diego in La Jolla.

*Photo: Carson Visitors: What does Soulé Steel produce? That question was answered when Carol Marty from the Walnut Creek office and her cousin, Tord Kjellin, toured the steel mill at Carson. The highlight was watching molten steel being poured and seeing the finished product being rolled on the rolling mill. Tord, from Sweden, was impressed.*

*Photo: Silver Bells: Bob Gebauer, Carson Reinforcing, and his wife Barbara celebrated their Silver Wedding Anniversary at a recent party. The gala event was given and catered by their five — yes, five — daughters.*

Wedding Bells

**Congratulations:** Leonard Diyco of Carson Reinforcing, and his wife Judy are pleased to announce that their daughter, Teri, was married on June 28th to Marty Ragmondo. In addition to the beautiful bride, guests were centering their attention on the wedding cake (designed by Teri) featuring separate tiers stretching out over a 3' × 5' area, connected by stairways, all done in the happy colors of orange and yellow. After a honeymoon in San Diego and Vegas, the Ragmondos are at home in Buena Park.

John Rogachenko of Carson Safety, and his wife, Merilyn, proudly attended the wedding of their daughter, Michelle, to Michael Newton in the Chapel of the Armed Forces Reserve Center in Los Alamitos, on August 30th. After a Hawaiian honeymoon, the Newtons are at home in Long Beach.

*Photo: His Racket: Glenn Gross, Carson Reinforcing, celebrated his birthday with a cake depicting one of his favorite sports: racketball. The cake was decorated by talented Marilyn Magee.*

When They Say It Can't Be Done: Soulé Does It

Jim Brown, Field Superintendent at Salt Lake City, provided this skeleton shot of Garden Towers, whose columns each weigh in excess of eight tons!

These towers are sixty feet tall for this job that is progressing under the direction of Ray Parry, General Foreman.

Watch for more pictures of the completion of this soon-to-be-fabulous twin-towered structure.

WESTERN PLANT ENGINEERING SHOW

Soulé Show & Tell Booth at Anaheim Convention Center

*Photo: Soulé Building Systems were featured in a booth at the Western Plant Engineering Show held at Anaheim in July. Color photographs showing extensive use of the Temp-Con cold storage designs and plants were the highlight of the booth, visited by thousands of plant engineers from the U.S. and abroad. (Photo by Otis Graven, who was our sales representative at the show.)*

Combining + Coordinating = Salt Lake City Betterment Project

*Photo: A recent betterment project for the Salt Lake City plant consisted in moving two office trailers to enclose the block office building. Now a hallway ties the two areas together, forming a new office area for Hugh Bates, Supervisor of Estimating and Detailing. A raised walkway also encloses the area between block office and trailer; this area will be covered in the future to create an outside hall between the trailers and the block office building. Jerry Silva has moved his office into the block office, putting him in closer touch with the whole operation as well as his secretary.*

Welcome Aboard

*Photo: Lewis Failes — Electrical Mechanical Design Draftsman, Carson Steel Mill*

*Photo: Emma Cordova — Senior Secretary, Administration, Los Angeles*

*Photo: Dona Davis — Executive Secretary, Administration, Walnut Creek*

*Photo: Michael Magno — Junior Detailer, Engineering, San Francisco*

*Photo: Terri Graybill — Junior Clerk-Typist, Sales Service, Los Angeles*

**ALSO, Cheryl Coats,** Accounts Payable, Finance, Carson. **Carlene Faichney,** Accounts Payable Clerk, Carson; **Deborah Leverette,** Senior Secretary, Administration, Los Angeles; **Jerome Luna,** Tag Order Writer, Reinforcing, Salt Lake City; **Anna Pulido,** Data Entry Operator, Finance, Carson. **Deniece Canter,** General Clerk, Reinforcing, Phoenix. **Elemer Haynes,** Detailing Trainee, Engineering, Sacramento. **Jeffery Lyon,** Detailing Trainee, Engineering, Sacramento.

PROMOTED:

Sandra Malgren, formerly Ass't. Sales Coordinator, to Sales Coordinator, International Sales, San Francisco

HIGH ROLLERS

*Photo: Soulé's Salt Lake City Bowling Team Scores! The above team wound up in Sixth Place in the Summer League, but in individual playoffs Brad Cole took First Place and a $150 prize! Left to right are: Brad Cole, Bob Schultz, Darrel Haywood, and Gary Helminski.*

Best of Luck in Your Golden Years of Retirement

Fishing Relaxing Prospecting On Agenda

*Photo: Ernest "Ernie" Garcia, Steel Mill Melt Dept., has retired after 21 years at the Carson Steel Mill. Ernie is just going to do a lot of fishing and relaxing in Grand Prairie, Texas, when he is not operating a gas station there.*

*Photo: George Zebold, Supervisor of Production Scheduling, Los Angeles Steel Buildings Quality Control, retired after 33 years of service with Soulé. At his farewell party George was the recipient of a retirement pin and a certificate of appreciation from the Company along with a gift from his fellow employees.*

*Photo: Edmund "Eddie" Hollyman, Los Angeles Plant Punch Press Operator, retired after 29 years with Soulé. Eddie plans to head for the hills to do some prospecting.*

*Photo: Charles "Chuck" Altamos, of the Los Angeles Plant, Steel Buildings, retired after 28 years of service. Chuck plans to move to Southern Utah to spend his "golden years."*

The Creative Potential of Steel (Contd. from p.2)

just might be the ideal medium: form does, after all, follow function. Additionally, the advantages to building with a pre-engineered steel design are well documented. Such designs are economical, easy to maintain, and simple to modify.

After investigating different suppliers of all-metal buildings, Beasley selected the Soulé Steel Building dealer firm of Delcon Associates, and he found the Soulé materials met his exact specifications. The studio interior took only three days to erect after the concrete slab had been poured, and as a consequence Beasley was able to start work in his new studio within days of its completion.

To soften the industrial requirements of the new studio and form a space that was consistently "livable," several design features were incorporated: the northern and eastern exteriors were covered with weathered cedar shakes, creating an effect of unexpected warmth. A wheel-shaped window was created, 16 feet in diameter, and framed in a vivid coral red to relieve the industrial aspect of the building. Inside, 24 plastic skylights dot the exposed [illegible] ceiling, while to the north, facing a lush garden with ferns and fruit trees, a series of sliding glass panels open to provide the studio with an enhancing splash of greenery and light.

Truly, the creative soul of the artist combined with the productive requirements of the sculptor to build a place of inspiration, which stands as a double-edged testament to the creative potential of steel.

News from Europe and Saudi Arabia

Soulé-Netherlands Joint Venture to Manufacture Panels for European Market

Soulé Steel Company has entered into a joint venture to establish and operate a Temp-Con panel manufacturing plant located in Eemshaven, The Netherlands.

Soulé BV, the new joint-venture company, will market its output throughout Europe, the Middle East (except Saudi Arabia), West Africa, and other selected territories.

This company will operate independently of Soulé Steel Company. It will be responsible to the Buildings Division, under the direct supervision of Frank Burke, Buildings Division Manager.

The initial panel marketing promotion will be for cold-storage facilities and environmental applications, where energy conservation is of primary importance. It is anticipated that the first production of panels will commence on or about January 1981. The installation of the new facilities started the first part of September, 1980.

This added facility to Soulé's line is a further demonstration of the Company's long-range planning. It is expected that this newest production facility will meet the needs of the ever-increasing energy field in the European market.

Zamil-Soulé Becomes Independent: Soulé Steel to Continue Technical Assistance

In the latter part of 1975, the Soulé Steel Company subsidiary known as Soulé International S.A., formed a partnership with A.H. Al-Zamil & Sons to manufacture Soulé-type preengineered steel buildings in the Kingdom of Saudi Arabia.

Now, after four successful years of partnership, Soulé decided to sell its 50% ownership to Al-Zamil & Sons in order to concentrate its efforts on its domestic operations, and its total world marketing operations of buildings.

Soulé Steel Company will still maintain a close relationship with Zamil-Soulé in [illegible] of a Technical Assistance Agreement [illegible] with the Soulé International Department. Although Soulé International will no longer be a partner of Zamil-Soulé, the company will still be using the Soulé trade name and other related trade names.

According to company president Soulé: "Our relationship with the Zamils in the past has been extremely excellent and we are looking forward to the same relationship in the future with them."

FALL 1980 ISSUE — SOULÉ NEWS

Published Quarterly by the SOULÉ STEEL COMPANY 1910 Olympic Boulevard, Suite 151 Walnut Creek, California 94596

HOWARD SOULÉ — Editor In Chief SHERRYL HAAS — Walnut Creek JOHN ROGACHENKO — Roving Editor LEE STOCKON — Los Angeles FURMAN DAVIS — Phoenix BARBARA BURNHAM — Carson JO DAVIS — Fresno JANET NEUBERT — Newark NANCI BLYTH — Sacramento PAULINE WALLEN — San Francisco MARGERY VAN DUSEN — Salt Lake City

Vote

**Keep a Check on Government**