Winter 1981

Soulé Steel News

"WE ARE AN EQUAL OPPORTUNITY EMPLOYER"

Volume V — Winter 1981 Issue — Number 9

Soulé Steel Celebrates its 70th Anniversary with the Carson Operations Center Dedication

It was an occasion of which the founder of Soulé Steel Corporation, Edward L. Soulé, Sr., would have been justly proud: the dual celebration of the 70th anniversary of Soulé Steel and the grand opening of its new Carson Office Building, which took place on Friday and Saturday, November 13 and 14. This was a momentous date for the Company, as the Carson Operations Building was Soulé's newest and largest office building constructed in the past 50 years. One of its own two-story prefabricated steel buildings was utilized to house 130 of the Southern California office employees. By doing so, the Company was bringing together a majority of the salaried divisional and departmental employees in Los Angeles under one roof.

The official festivities began Friday morning with the dedication of the Carson Operations Building, which was appropriately festooned with plants and flowers. New grass planting added the finishing touch to the project, on which construction had started in November of 1980, and was completed in October, 1981.

The assembled dignitaries included all the Soulé family members, Soulé executives and their families, and approximately 200 prominent business and civic leaders. The press was also invited to attend.

The ceremonies got under way at 10:30 a.m. with a welcoming address by Chairman of the Board Edward Lee Soulé, Jr. This was followed by an invocation by Reverend Elmer Pearson, pastor of the First Covenant Church of San Francisco. The keynote address was given by Senator S.I. Hayakawa, U.S. Senator from the State of California, who said: "As a friend of the Soulé family, I am pleased to participate in this ceremony and congratulate them on 70 years of successful business. This Company has helped play a role in the growth of California's economy. It is gratifying for me to see that small businesses, which are the backbone of our country, can expand and prosper, yet still be owned and managed by the same family. The United States' economic growth needs more of the entrepreneurial and pioneer spirit."

Upon the conclusion of the Senator's speech, a steel sculpture positioned in the front of the building was formally unveiled by the second-generation Soulé family members and Senator Hayakawa. The impressive sculpture is called the "Mill Mark," and represents the Company's various products in the evolution from raw material to fabricated steel. It was designed by Jerry Silva, Reinforcing Division District Manager at Salt Lake City, and executed under his direction (see story in next issue). The Mill Mark is composed of products from the Production Divi- (Continued on page 2)

*Photo: On hand for the dedication were (l. to r.) Marcelino Ines, Jr., of the Parks & Recreation Commission; Stanley Soulé; Lee Soulé; Howard Soulé; Stephanie Carillo, Miss Carson; Paul Schneider, Carson City Councilman; Senator S.I. Hayakawa; Helen S. Kawagoe, Carson City Clerk; Walter J. Egan, Carson City Councilman.*

*Photo: The ribbon-cutting ceremony started off the employees' celebration day on Saturday. Ready with the scissors, furnished by the City of Carson, is Bill Bjorkquist, representing the employees as the old-timer with 40 years of service. Lee, Stanley, and Howard Soulé — second-generation Soulés — lend support.*

(Continued from page 1)

sion, represented with raw material and billets; the Reinforcing Division, with spirals and vertical members; the Mill Products Group, with fence posts, smooth round products as vertical members, and the mill mark ("Four Dots") itself; and the Steel Buildings Division, with the vertical thrusts of the design tying in with the building.

At the close of the dedication, Senator Hayakawa was taken on a special tour of the mini-steel facilities, and guests were also given special tours of the new offices and the steel mill facilities.

The special attraction at the conclusion of the tour was an elaborate circus-style tent which had been set up behind the Carson Operations building for serving an abundance of food delicacies and beverages for the guests. Fruit cascades, a Danish table with nutbreads and homemade jams, and the well loved Buckwheat Bleenies tempted all appetites, and folks basked in the warm sunshine at tables set around the periphery of the tent area.

The following day, Saturday, a similar opening ceremony was held for all Soulé employees and their families. The keynote address was given by Lowell I. Carstensen, Executive Vice President of Marketing and Operations, who highlighted the fact that the new Operations Office was manufactured at the Soulé Los Angeles plant and erected by the Soulé construction crews. Following his speech, a ribbon-cutting ceremony was held with Bill Bjorkquist, Supervisor of Detailing, Steel Buildings Division, doing the official cutting as the oldest service employee actively working for the Company. (Bill has officially completed 40-plus years with Soulé.)

After the ceremonies, Dick Donnelly, Director of Personnel, paid tribute to the four Soulé employees who coordinated the events of both days: Darlene Huckins, Hedy Breakfield, John Rogachenko, and Pat Rountree. With the various committees who donated their time to the event, the festivities for both days were an outstanding success.

Crowds toured the Operations Center with its unique open balconies, expansive reception room, and adjoining cafeteria. Featured in the lobby is a magnificent oil painting, also by Jerry Silva, depicting molten steel being poured into ingots.

During this family day, bright balloons filled with helium were provided for the children. The circus-style canopy was the source of wonderful delectables, such as the five-foot-long sandwiches; a hot dog cart, antique popcorn-vending machine, and "do-it-yourself" taco stand were also popular sources of gastronomic delights. Hundreds of family members took advantage of the beautiful day to tour the steel mill facilities.

The two-day celebration was aided by the (Continued on page 3)

*Photo: The new Carson Operations Center, made of Soulé's own structural steel members and metal panels, is a fitting demonstration of Soulé Steel's capacities. The two-story prefabricated building was manufactured at the L.A. plant and erected by Soulé construction crews: a modern, spacious building.*

*Photo: The glass fronted two story lobby is pleasant and gracious. A magnificent oil painting depicting steel being poured is a point of interest.*

*Photo: Faces in the crowd included friends, retirees, local dignitaries, dealers and other well wishers who provided a warm ambience to the celebration.*

(Continued from page 2)

following committee members, whose hospitality and helpfulness contributed greatly to the success of the affair. **Host/Hostess Committee:** Deanna Rosser, Lurene Ross, Val Simpson, Joh'nye Lofton, DiAnne Caufield, Craig Hoad, Jerry Randolph, Rich Williams, and Pat Williams. **Reception Desk Committee:** Marilyn Magee, Lisa Horvath, Nancy Smith, Kevin Gannon, Jim Gibbons, Barbara Burnham, and Jonathan Fuld. **Souvenir Committee:** Marilyn Magee, Jim Gibbons, Barbara Burnham, Jonathan Fuld, Michelle Margeson, Alan Laganoff, and Kelly St. Clair. **Message Desk:** Monna Pennington. **Press Desk:** Carol Lozo. **Parking:** Don Thompson and Everett White. And there was even **Babysitting:** Dot Corrao, Vickie Swendell, and Marti Facio. We would especially like to thank the Soulé employees who served as **Steel Mill Guides:** Jim Lucenti, Rich Davidson, Gary Hoehn, George Johnson, Stoney May, Lou Failes, Jim Deal, Ron Lee, Alan Dran, Manuel Ortiz, Charley Briones, Tom McCann, Bill Furst, Juan Carrizales, Bob Brunner, John Easterling, Mark Skinner, and Bill Talstein.

Soulé would like to extend special thanks and recognition to Dick Donnelly, Director of Personnel, for his exceptional organizational contribution to the whole affair. Special thanks is also given to Bob Rackerby for work done beyond the call of duty. Bob was responsible for supervising the new building details — including building inspections, ordering furniture, landscaping, as well as supervising the actual move into the building. In addition, Bob preserved for Soulé the details of the two-day festivities on film. The Company would also like to recognize Chief Security Guard Don Thompson for a job well done. To all of you who participated so generously behind the scenes and during the festivities, Soulé thanks you for an exciting and successful Grand Opening in Carson.

*Photo: The Happy Anniversary cake commemorating 70 years of operation was shared by all employees. Bill Bjorkquist cut, with Lee, Stanley, and Howard Soulé assisting.*

*Photo: Soulé employees' day was a big family day, with special treats for all. Balloons, an antique popcorn cart, hot dog stand, and five-foot-long sandwiches were popular.*

*Photo: Dick Donnelly, Director of Personnel, thanks his committee members: (l. to r.) Hedy Breakfield, John Rogachenko, Pat Rountree, and Darlene Huckins for all their help.*

*Photo: Jerry Silva (at right with his wife) receives Soulé Steel's praise for the creation of "The Mill Mark," a formidable sculpture adorning the front of the Carson Building. See story for details.*

Soulé Congrats Each for a Job Well Done

**40 Years** Bill Bjorkquist — Supervisor-Detailing, Steel Bldgs. Carson

**20 Years** Jim Peek — Manager-Purchasing, Mill Prdcts. Group, Carson Monna Pennington — PBX Operator, Carson Buck Pruett, Sr. — Maintenance Mechanic, Carson Steel Mill Manuel Villarreal — Maintenance Cleaner, Carson Steel Mill Charles Hooks — Casting Foreman, Carson Steel Mill

**15 Years** Richard Butler — Concast Machine Tender, Carson Steel Mill Danny Wages — Guide Setter, Carson Steel Mill Charles Schweibinz, Jr. — Forklift Operator, Fence Posts, Carson

**10 Years** Felix Contreras — Ladle Operator, Carson Steel Mill Marvin De Poister — Supervisor-Detailing, Steel Bldgs. Carson Antonio Ramirez — Concast Shear Operator, Carson Steel Mill Charles Small — Ladle Operator, Carson Steel Mill

**5 Years** Tony Azevedo — Mill Helper, Carson Steel Mill Henry Kemph — Operator, Fresno Melvin Sexton — Concast Mold Operator, Carson Steel Mill Vernon Smith, Jr. — Operator, Fresno

*Happy Anniversary*

Mike Greer District Manager for Southern Cal Marketing

Jon Walters announced the appointment of Mike Greer as District Manager for Soulé's Southern California Marketing Region, to be marketing Building Division products and programs through the dealer network.

Mike had formerly been with the Jaclin Corporation as sales manager. He earned his B.A. in Public Administration at Cal State in Fullerton, as well as a B.A. in Economics. He lives with his wife, Barbara, and child in Anaheim.

Charles Gallagher Named to Board of Directors

President Stanley E. Soulé announced that the president and chief executive officer of The Susquehanna Corporation, Charles P. Gallagher, has been elected to the Board of Directors of Soulé Steel Company.

The Susquehanna Corporation's products are sold primarily to the building and construction industry. Listed on the American Stock Exchange, The Susquehanna Corporation has annual sales in excess of $130 million.

John R. Baker Director of Int'l Marketing & Sales

John R. Baker has joined the Soulé Steel Buildings Division as Director of International Marketing and Sales.

Formerly with National Steel Products Company, where he was director of international sales for five years, John had previous experience with Republic Steel and Aramco.

A graduate of the University of Arizona, he received his M.A. at the American Graduate School of International Management.

Fearless Fresno Flog Team Proclaimed Champions

*Photo: (Flog is golf spelled backwards, in case you didn't know.) Are you game? Above challengers (l. to r.) Al Parret, John Bishop, Ben Wilkes, Sr., challenge all comers to a tournament to be played at a date and location to be determined upon response (if any). Players not pictured are Vaughn Kezerian and Ron Kurtz.*

Address any inquiries to Soulé Fresno, attention Ben Wilkes.

GOLDEN YEARS:

*Photo: Ken Posey, Maintenance Leadman, a Soulé employee for 32 years, is congratulated upon his retirement by Bill Dillenbeck, Plant Engineer. Happy Days, Ken!*

Steve Hardwick New Design Engineering Supervisor

Steve Hardwick has joined Soulé Buildings as Supervisor of Design Engineering, and will be responsible for job design in the Los Angeles office.

He brings to Soulé strong experience in the consulting engineering field, and will contribute to Soulé's already strong design capabilities.

A Meeting of the Minds

During the first week of November, one person from five different offices met in Carson to train on the computer terminals. The training consisted of sales estimate input, engineering manifests, and tags.

Those participating were Hugh Bates from Salt Lake City, Dottie Dawson from Sacramento, Judy Kantor from San Francisco-Newark, Joanne Tricoli from Phoenix, and Jan Stannard from Fresno.

The rigorous training provided time for an informative tour through the Soulé mill and a fun evening on the Queen Mary.

WELCOME ABOARD

Betsy Cann — Jr. Detailer, Steel Bldgs. Carson Jacqueline Lee — Secty., Int'l. Sales, Steel Bldgs. Carson Thomas Cladinos — Detailer/Checker, Steel Bldgs. Carson Ellen Hall — Payroll Clerk, Carson Bruce Hicks — Design Engineer, Steel Bldgs. Carson Karen Finnegan — PBX Op/Reception, San Francisco Judy Kantor — Data Entry Clerk, Engin., S.F. Joseph Mikail — Detailer/Drafter, Steel Bldgs. Carson Ronald Peterson — Supervisor-Detailing, Steel Bldgs. Carson Marjorie Phipps — Accts Payable Clerk, Carson Steven Rosen — Inside Sales Coor., Reinforcing Div., Carson Josephine Skelton — Accts Payable Clerk, Carson Sharon Williams — Data Entry Operator, Info. Systems, Carson Ella Spangler — Field Clerk, Salt Lake City

Peace to you and yours this Holiday Season

Dear Friends:

Everyone searches for peace. Politicians confer about it. Nations fight for it. The devout pray for it. All eyes of the world focus on the Middle East and hope for peaceful coexistance.

Two thousand years ago, that same part of the globe became the focus for all eternity as God stepped into the world as the Christmas baby. An ancient sage describes Him as "the wonderful counselor, the mighty God, the everlasting Father, the **Prince of Peace.**"

Guerrilla warfare rages throughout various parts of the globe. Assassination threats strike fear into the heart of every loyal citizen. Divorce, child abuse, and cruelty riddle our American families. And we raise our eyes to the star-studded heaven and cry, "Where is this promise of peace?"

He didn't promise international peace, nor freedom from domestic strife. His peace reigns in the hearts of those who believe in Him — peace in the midst of a troubled world.

It is my desire to share that peace with you and your families this Holiday Season — with everyone who has made this year a successful and meaningful one — with everyone who joins me in the challenge of 1982.

**Edward Lee Soulé, Jr.** **Chairman of the Board**

WINTER 1981 ISSUE SOULÉ NEWS

Published Quarterly by the SOULÉ STEEL COMPANY 1910 Olympic Boulevard, Suite 151 Walnut Creek, California 94596

HOWARD SOULÉ Editor in Chief

DARLEEN HUCKINS — Editor — South RHONDA TALLEY — Walnut Creek JOHN ROGACHENKO — Roving Reporter PAT ROUNTREE — Carson FURMAN DAVIS — Phoenix LORRIE BURTON — Salt Lake City BARBARA BURNHAM — Carson CAROL RAMIREZ — Fresno JANET NEUBERT — Newark LYNN LABER — Sacramento CHARLES MAYERS — San Francisco LINDA LAMOTHE — Carson Reporter