Summer 1983

SOULÉ STEEL NEWS

"WE ARE AN EQUAL OPPORTUNITY EMPLOYER"

Volume VII — Summer 1983 Issue — Number 15

UNION CITY — "To Better Serve the Bay Area"

Recent trends in the steel marketplace, coupled with Soulé's policy of consolidation in order to achieve low-cost production, led the company to look for a new location "to better serve the Bay Area." Union City was chosen as that location and put under the leadership of Jim Soulé, District Manager. In just four short months, the employees at both Newark and San Francisco have been able to successfully move the Newark facility to Union City and to close out the San Francisco facility.

The Newark facility was originally leased in 1966 by the San Francisco Rebar Department as a corporate storage yard. In 1969, an office and fabricating shop were built and division employees from San Francisco moved to the Newark location. Newark then became the Company's central location for the Bay Area in providing sales, estimates, engineering, fabricating and the erection of reinforcing steel products for construction work. In 1974, the company closed down its plant facilities in San Francisco.

When the Rebar Steel Division obtained the large Westside Transport Project in San Francisco in 1981, Newark needed to use bays 1 and 2 in San Francisco in order to service this project. Late in 1982, it was decided that there was need for a larger and more modern facility to replace the Newark plant and office and allow us to more efficiently handle production needs. In addition, with the completion of the Westside project, there was a need to relocate office personnel under one roof. The goal: to reduce costs and also have the flexibility to expand.

A 4.8 acre site which Ziegler Steel Company, a steel service center of Los Angeles, had to offer at Union City, appeared to fit all the required criteria. On the site were 69,100 sq. ft. of metal buildings with cranes, which was ideal for the fab shop. There were also 2,400 sq. ft. of office space in an adjoining concrete building with a parking lot, and a yard area for field items. So Soulé signed a five-year lease on February 1, 1983, with options to extend. Currently, the company is using 42,000 sq. ft. of the 69,100 sq. ft. warehouse. The remaining space will be leased out until such time as the Division requires the space for its own use. The new facility is located at 33377 Western Avenue, Union City.

Before choosing the Union City site, the company explored several possible locations in the Bay Area. However, Union City was ultimately chosen as being the most centrally positioned. From there, Soulé Steel has relatively easy access to the South Bay and the growth areas of San Jose, Santa Clara and Fremont, to the North Bay and San Francisco, and to the area east of the hills to Oakland and Walnut Creek. As Jim Soulé pointed out, "With only one shop servicing the whole Bay Area, we had to choose carefully. Here we are close to all bridges and to the backside of the hills, where there is a lot of growth going on in the Danville, San Ramon and Pleasanton areas."

Having chosen a strategically positioned location which was far less expensive than

(Continued next page)

*Photo: (l to r) Janet Neubert, Barry Kean, Roberta Newcomb, Al Simoni, Raymond Acebo, Herbert Newcomb, Rene Granados, Kenneth Hopper, C.L. Handy, Jim Soulé, Brian Hartin, Pamela Flatt, Mark Richards, Melinda Reid, L.J. Pagan, Bill Duncan, Judy Baruh, Lou Pagan, and Karl Mellquist. (Not pictured: Richard Burns, Harold Knox, and Joseph Handy)*

*Photo: The fabrication shop (l) located behind the office building (r) at Soulé Steel's newest site in Union City*

any other San Francisco location and far larger than Newark, the "difficult" operation had to begin: the move. The Newark operations team decided that the most efficient method would be to make the move in stages.

To be operational within a month and a half, the first stage was to move the shop equipment from Newark. This was accomplished in just four days. The second stage was to move the equipment from San Francisco. Again, this was done in a four-day period. Materials and other miscellaneous items were moved at a slower pace.

Once the Union City shop was fully operational, the next stage was to move the office. After much hard work renovating the office building, the staff was able to move in. Next came the portable trailer, which was moved from Newark to provide additional office space next to the office building at Union City.

The move had to be successfully coordinated while business was carried on as usual. A hectic bid and production schedule had to be maintained, making it especially important to complete the move during the slower winter months. With the tremendous effort of all personnel, and especially those in the shop under the supervision of C.L. Handy, by the first of May Union City was completely ready to deal with the busy shipping months of the summer.

In total, a staff of 38 now operates the Union City facility. Key employees are:

Herb Newcomb Assistant District Manager

Richard Burns Estimating Supervisor

C.L. Handy Fabrication Foreman

L.J. (Noonie) Pagan District Field Superintendent

Frank La Ferrera Assistant Field Superintendent

Al Simoni Assistant Field Superintendent

*Photo: Jim Soulé (l), District Manager and Herb Newcomb, Assistant District Manager*

There are still many finishing touches which Jim Soulé would like to see at Union City as this newest Soulé facility gets more and more established. But additional benefits are already apparent as they begin to settle in. For example, with the additional space available, the field workers can pre-tie cages and carry out other field-related duties in the new shop. This reduces the number of hours that have to be spent in the field, as well as reducing the need for outside cranes. Another crane was installed shortly after the move and became fully operational at the end of May.

*Photo: Inside the new fabrication shop at Union City.*

As Soulé Steel settles into its newest location, other advantages will surface. But, for the present, advantages over the previous San Francisco and Newark locations are already visible. The Soulé team in the Bay Area is able to work together to provide Soulé's usual excellent service, which includes a strong endeavor to attain low-cost production.

*Photo: Mark Neuenschwander standing in front of the truck he drives for Soulé Steel at Union City.*

Retirement After 25 Years of Service

*Photo: Pictured at the luncheon are (l to r): Stan Soulé, Lowell Carstensen, Harold Knox, Jim Knox and Maria Zarsky.*

Maria Zarsky celebrated two special dates at a surprise luncheon given for her. On April 14, she completed 25 years of service with the company and on May 1, 1983 she retired.

The luncheon given in Maria's honor was held at the Round Hill Country Club in Walnut Creek on April 29. Maria was presented with two pins and plaques to commemorate both her service award and retirement.

As a small token of their appreciation, the Union City staff gave Maria a mantel clock.

In Remembrance Of . . .

MARY EVANS, San Francisco Print Shop Manager, who died on March 4, 1983 from complications of cancer. Mary worked for Soulé from July 2, 1943 until November 25, 1944, and returned May 30, 1945 until she retired on July 31, 1958.

News Items

Fresno

Celebrating their anniversaries were Carol Ramirez (Fresno Office) and her husband, Pascual, on May 5 for the fourth time and Jan Blanhard (Fresno Office) and her husband, Scott, on April 17 for the thirteenth time. Congratulations to both couples.

Walter Heimichs (Fresno Office) became a grandfather for the first time. On March 3, 1983, Candice Rene was born to Scott and Brenda McElroy. Candice weighed 7 lbs. 6 oz. and was 21 inches long.

*Photo: Pictured relaxing during their honeymoon in Acapulco, Mexico, are Linda and Manny Regalado.*

Pictured relaxing during their honeymoon in Acapulco, Mexico, are Linda and Manny Regalado. They stayed at the Acapulco Plaza Hotel, where they danced and dined under the stars. During the day they enjoyed sun-filled days on the hotel's private beach, sightseeing and a shopping spree.

The happy couple returned sunburned with many pictures to remind them of their memorable honeymoon in Acapulco.

Walnut Creek

Ralph Garcia, Jr. (oldest son of Ralph Garcia, Sr., Controller) graduated from UC Santa Barbara on June 15 with a Business Economics degree. Ralph, who is 25, plans to spend six months travelling in Europe and polishing his Italian. Upon his return, he plans to work with a CPA firm, completing requirements to earn his own CPA credential, as well as working toward an MBA.

The Financial Executives Institute (FEI) of the Bay Area held a golf tournament in mid-May. There were 33 players, and our Controller, Ralph Garcia, was chairman of the event. Jim Knox, Vice President-Finance, brought home the goods, returning to the office with two trophies for first place low net; one is a perpetual trophy to be passed on to next year's winner, the other is an individual trophy for Jim to keep.

Incidentally, Ralph and his three sons, Ralph, Jr., Patrick and Matt are all avid golfers. All four competed in the Dan Brusa Invitational held in March at Rancho Canada in Carmel Valley. Prizes in the tournament were German clocks. Ralph, Jr. and Matt placed third in their flight, and Matt earned a second in the hole-in-one class. Details of Dad's performance are a bit vague, but he had a good time!

Union City

*Photo: Pictured cutting her cake is Judy Kantor.*

Pictured cutting her cake is Judy Kantor. Her colleagues gave her a wedding shower on May 10 before her marriage to Barry Baruh on May 21. A big wedding was planned in Judy's hometown of Tulsa, Oklahoma.

*Photo: Pictured are Judith McCloskey, 4, and her sister, Lisa, 14.*

Pictured are Judith McCloskey, 4, and her sister, Lisa, 14, the daughters of Bruce McCloskey, a member of the Shop team at Union City. Both daughters are accomplished roller skaters. Judith will be competing in the figure skating and dancing at the Western Regionals in Bakersfield in July, along with Lisa. If they are in the top 3, they will go on to Dallas in August for the Nationals.

Carson

Congratulations to Dale Drury, District Sales, Carson Steel Buildings, and his new wife, Kathy. Dale and Kathy were married on May 21, 1983, and spent their honeymoon in Lake Tahoe.

Congratulations to Linda Lamothe, Carson Accounting, who was married to Mark Britschgi on March 19, 1983. Linda and Mark enjoyed a week of relaxation at their new home in Lakewood, California following their wedding and plan a honeymoon sometime this summer.

On January 27, 1983, Bob Gebauer, Carson Reinforcing, was blessed with his third granddaughter, Meghan Rebecca Foreman.

Kelly St. Clair, Carson Credit, was awarded first prize in a photography contest at Cerritos College where she is currently taking photography classes.

Cindy McCourt, daughter of Judy in Carson Accounting, was recently chosen as one of the few high school students to be in the Who's Who of American High School Students, 1983. Cindy is eligible for a $1,000 scholarship to the college of her choice.

Soulé Buildings Division Announces:

A re-alignment of their Plant Management team and several new Division promotions:

Bob Acree, a 36-year veteran, was promoted to Manager-Plant Operations.

Hollis Palmer, a 33-year veteran, was promoted to Manager-Plant Production.

Bill Dillenbeck, a 35-year veteran, was promoted to Manager-Plant Facilities.

Bob will have the Purchasing, Office Operations and Total Plant Operations Departments under his direct management. Hollis will have the Production Control, Scheduling, Plant Production, Plant Operations and Shipping and Receiving Departments under his management. Bill will have the Plant Engineering, Maintenance and Industrial Engineering Departments under his management.

Los Angeles

On May 11, 1983, John and Lottie Ford celebrated their 30th wedding anniversary. John has been an employee of Soulé Steel in the Los Angeles Plant for 16 years. They have three daughters and five grandchildren. Congratulations to them both.

20-year Service Award

*Photo: LaVerne Erwin, Supervision-Data Entry & Control, Information Systems, Carson*

Congratulations to the following people for whom photographs were not available at the time of going to press:

- Anthony Rojas, Crane Operator, Carson Steel Mills — 15 years - George Mascarenas, Mill Helper, Carson Steel Mills — 10 years - John Plascencia, Assistant Torch Operator, Carson Steel Mills — 5 years - Steven Dalton, Furnace Support, Carson Steel Mills — 5 years

15-year Service Awards

*Photo: Paul Foster, Weighmaster, Carson Steel Mill*

*Photo: Marten Vos, Maintenance Mechanic, Carson Steel Mill*

*Photo: Tom Barajas, Shop Shear Operator, Phoenix*

*Photo: Cesar Alcazar, Clean-up Worker, Carson Steel Mill*

5-year Service Awards

*Photo: Herb Newcomb, Assistant District Manager, Union City*

*Photo: Scott Amaral, Driver, Union City*

10-year Service Awards

*Photo: Omnik Papazian, Welder-Automatic, Los Angeles Steel Buildings*

*Photo: Robert Harper, Welder-Structural, Los Angeles Steel Buildings*

*Photo: Arthur Cardoza, Shop, Fresno*

*Photo: Leon Lott, Leadman/Welder-Automatic, Los Angeles Steel Buildings*

*Photo: Eddie Wilson, Furnace Support, Carson Steel Mills*

*Photo: Thomas Glover, Furnace Operator, Carson Steel Mills*

Welcome Aboard

*Photo: Mindy Reid, Reinforcing Engineering Clerk, Union City*

*Photo: Barry Kean, Coordinator, Union City*

*Photo: Ray Acebo, Detailer, Union City*

*Photo: Joanne Tricoli, District Secretary, Phoenix*

*Photo: Johnnie Thompson, Materials Coordinator, Carson Steel Mill*

*Photo: Ernesto Chiponglan, Materials Coordinator, Carson Steel Mill*

*Photo: Leora Stringer, Materials Coordinator, Carson Steel Mill*

Soulé Buildings... They're Not Just Another Pretty Facade.

Behind each attractive Soulé pre-engineered steel building is a no-frills quality story. And a cost-saving investment.

It's a building that's superior in every important respect to a conventionally-constructed building. Here's why:

1. Lower Construction Costs

Building components are factory-fabricated and delivered to you in one package. You save in on-site labor costs (one of the biggest parts of construction costs today).

2. Your Building is Ready Sooner

Soulé buildings can be built and ready for use in up to one-third *less* time than conventional buildings.

3. You Have Built-In Growth Capability

Your Soulé building can be expanded to meet your needs — without interrupting your operations. It's as easy as unfastening existing wall panels and bolting on new additions.

4. Your Building Is Cost-Efficient

It'll stand up to any climate anywhere in the world and remain maintenance-free for years. Our energy saving Temp-Con insulated panels will reduce heating and cooling costs and provide a superior insulation system for controlled environments.

Your Soulé building will convey a feeling of quality combined with aesthetic appeal. You can integrate a variety of materials, such as wood, masonry and glass, both inside and out. The completed building will provide a pleasing environment for customers, vendors and employees.

Call us today, and we'll show you how a Soulé building can give you more for your money – for less money.

Toll-free (800) 421-2704 In California, (800) 262-4222 or (213) 549-5402

SOULÉ BUILDINGS 2160 East Dominguez St. P.O. Box 6222, Carson, CA 90749 Building the West since 1911

© 1983 Soulé Steel Company

The above advertisement is part of a campaign already under way for national account sales. This campaign features six four-color insertions in the Western Regional edition of Engineering News Record depicting projects completed by Soulé such as the North Exhibition Hall of the Los Angeles Convention Center and the Carson Operations Center.

*Photo: (advertisement photograph of Soulé personnel in front of a steel building, labeled: District Manager, Construction Manager, Information Systems Specialist, Detailing Supervisor, Sales Service Coordinator, Design Engineer, Cost Estimator)*

When you're a Soulé dealer, you can call on a lot of experts.

When you build Soulé pre-engineered steel buildings, you have everything going for you. Including assistance from your Soulé District Manager to help you market them, design them, erect them and bring them in at a profit. He'll draw on several specialized Soulé departments to insure the success of your project.

He'll give you firm cost figures up front...and he'll keep a detailed history of each project, which makes it easier to get replacement and expansion components in the future.

Once your project is under way, our engineers will work closely with you on each Soulé building. We'll draw upon a wealth of design information stored in our computer to save you time and money. You'll get expert assistance every step of the way.

Your Soulé building can be built quickly and inexpensively. It's weather-resistant, and provides years of maintenance-free use. And our Temp-Con insulated panels save heating and cooling costs.

These are strong selling arguments. We'll help you get them across to prospects with an arsenal of sales aids.

Call or write us today. As a Soulé dealer, you'll have a lot going for you.

And a lot of experts behind you.

For more information, contact John Crowhurst, Director of Marketing and Sales toll free at (800) 421-2704 (in California, (800) 262-4222 or (213) 549-5402).

SOULÉ BUILDINGS — A DIVISION OF SOULÉ STEEL COMPANY 2160 East Dominguez St. P.O. Box 6222 Carson, CA 90749 Building the West since 1911 © 1983 Soulé Steel Company

The above advertisement is the first one planned for the 1983 dealer recruitment campaign. It is a four-color ad featuring Soulé employees who can be called upon for expert assistance. This ad will run six times in each industry publication — Metal Building Review and Metal Building News. An additional testimonial, four-color ad is planned for 1983 featuring Wallace & Smith, Inc. of Bakersfield, California, a Soulé dealer for 20 years.

Those Soulé employees pictured in the ad are (l to r): Bob Owens, Dave Lorz, Wendy Arraki, Linda Wardley, Bill Bjorkquist, Gary Kellison and Bob Lankin.

Service Award Luncheon

*Photo: Attending the luncheon (pictured from l to r) were: Howard Soulé, Charles Mayers, Lowell Carstensen and Stan Soulé.*

On May 9, 1983, Charles Mayers, Real Estate Specialist, was the guest of honor at a luncheon at the World Trade Club. The luncheon was held to commemorate Charles' tenth anniversary with the Company.

John Cundiff Retires

After 23 years of service, 15 years of which were as the Arizona District Field Foreman, John Cundiff retired on May 2, 1983. John's retirement was due to ill health, so we all wish him the best in his well deserved years of rest and relaxation.

All of the Arizona crews thank John for his excellent work and his loyalty to the company and to fellow employees.

Manuel Ruiz Retires to Mexico

*Photo: Manuel Ruiz (l) shaking hands with Ron Lee, Superintendent-Maintenance.*

After 21½ years with Soulé at the Carson Steel Mill, Manuel Ruiz has retired. For 16 of those years, Manuel worked in the Melt Shop, holding several positions. For the last 5½ years, he worked in the Maintenance Department.

Manuel will be retiring to Fresnicco, Mexico. He looks forward to relaxing and enjoying life with relatives and friends. Congratulations and best wishes to Manuel on his retirement.

SUMMER 1983 ISSUE

SOULÉ NEWS

Published Quarterly by the SOULÉ STEEL COMPANY 1910 Olympic Boulevard, Suite 151 Walnut Creek, California 94596

HOWARD SOULÉ Editor in Chief

DARLEEN HUCKINS, Editor — South BARBARA BURNHAM, Carson CARLEY SMITH, Walnut Creek CAROL RAMIREZ, Fresno JOHN ROGACHENKO, Roving Reporter ROBERTA NEWCOMB, Union City PAT ROUNTREE, Carson LYNN LABER, Sacramento DEE ENGELBERG, LA Reporter PETER SOULÉ, San Francisco FURMAN DAVIS, Phoenix LINDA BRITSCHGI, Carson Reporter LORRIE BURTON, Salt Lake City SHERRY ARROYO, Helper MARIE HAYWARD, Denver